Why Real-time Data Synchronization Matters More Than Ever

Jira Service Management Integration with Servicenow

The need for real-time data synchronization has never been greater. As teams rely on multiple tools, ensuring data flows smoothly and accurately between them becomes critical. 

Without proper data synchronization, businesses face the risk of fragmented workflows, manual errors, and decision-making delays. 

This blog delves into the concept of real-time data synchronization, its importance, practical use cases, and how tools like Exalate make this process efficient and reliable.

The Need for Data Synchronization

Today, in businesses, the pace of decision-making is faster. These decisions rely on accurate, timely data alongwith its integrity.

Teams use a variety of applications to generate this data. Your development team uses Jira to manage their development data, your sales team relies on CRMs like Salesforce, or your customer support team might swear by Zendesk or ServiceNow. What happens to all this data lying around as islands in these different applications? It’s siloed. 

When the development team needs data from the customer support team, they reach out to them via email or phone calls. Data is passed around manually. Or even worse, they share their credentials or buy more seats in their existing applications for the other team’s access. 

In such a situation, how do you ensure the accuracy, timeliness, and integrity of the data you exchange? You simply can’t. The solution? Data Synchronization! 

So what’s data synchronization? 

What is Data Synchronization?

Data synchronization is the process of exchanging data between different systems and ensuring the data is accurate and accessible to the required stakeholders. It is a continuous process to ensure the synced data remains identical at all times. 

By synchronizing data between two or more systems, you can maintain data integrity whenever something is deleted or updated. 

Data synchronization can occur between multiple data sources, like mobile devices, data warehouses, data lakes, ERPs, legacy systems, or standalone applications. 

In this blog, we will focus on data synchronization between multiple business applications like CRMs, ITSM, project management tools, etc. 

Picture this: your customer raises a high-priority ticket in Zendesk. With data synchronization, you can automatically create a Bug in the development team’s Jira instance. All the updates, statuses, comments, and more are exchanged based on predefined sync rules. With every change in one system (source), changes are reflected in the other system (destination) and vice versa. 

Data synchronization sits well in its place, but there are a few more aspects to it, like real-time data synchronization. 

What is Real-time Data Synchronization?

Real-time data Synchronization Definition

Real-time data synchronization, or real-time data sync, is the uninterrupted (or continuous) exchange of data between systems, ensuring the changes in one system are immediately reflected in others. 

The word “immediate” here is the key. It means instantaneous, real-time, or near-real-time data replication between multiple systems. This ensures users will always have access to the most up-to-date information. 

For some use cases, batch synchronization might work better. A retail company syncs sales data stored in CRMs from multiple store locations to its central database every night. It ensures the central system has updated data without overloading networks during business hours. 

However, for certain other use cases, like the one we discussed above, real-time synchronization can be a deal-breaker. Also, real-time data synchronization is essential for time-sensitive data sync services like financial data transactions or video conferencing tools.

Having understood the meaning of syncing data in real-time, let’s look at the types of data syncs teams usually opt for. 

Types of Real-time Data Synchronizations

One-way Real-time Data Sync

One-way data synchronization means that data is transferred only in one direction, from the source system to the destination system. The other way around is not possible. 

While doing this, you can set your sync rules in any way you want. For instance, only transfer the issue summary, issue key, status, description, comments, and attachments from Jira to ServiceNow; no information flows from ServiceNow to Jira. All updates made in Jira are instantly reflected in ServiceNow. 

Sometimes, you want to perform a live migration between systems like Jira and Azure DevOps. In such cases, one-way real-time syncs are the best option. 

Two-way Real-time Data Sync

Setting up a two-way real-time sync means data is transferred and kept updated in both systems simultaneously. Any insertions, deletions, or updates in the fields under sync are instantly reflected in the connected system. 

For instance, you can open a Bug in Azure DevOps when a ServiceNow incident is created. You can keep the sync statuses, priorities, urgencies, comments, and more under sync. Any sync events triggered in any one of the systems will immediately update the other system based on the rules you’ve set. 

There’s no more like, “Oh, you created a ticket at your end, but we didn’t see the ticket at our end.”.

CARLOS ALMEIDA, VP OF ENGINEERING
SPK AND ASSOCIATES

It’s important to note that real-time data synchronization will always allow you to keep your workflows intact and yet receive the data you require within your platform, without even having to refresh your screen. 

Practical Real-time Data Synchronization Use Cases

Data Consolidation and Reporting

Sometimes, task-level data from multiple ITSM and project management systems needs to be consolidated in a single platform. Or you might need to collaborate across systems after M&As. 

All this data can be useful to management for reporting or creating dashboards. This information must be the most updated for real-time business insights and informed decision-making. 

For instance, you can sync data, like work logs and statuses, between different cross-functional Jira projects into a single Jira instance

Data consolidation and reporting use case

Customer Ticket Escalation 

This is a very common use case, where customer tickets arriving in one system need to be escalated to another platform to be worked on. For instance, you can escalate tickets to L2, development, IT, or external providers (MSPs) based on custom data sync logic. 

Real-time data synchronization will ensure all tickets get the required urgency and visibility. 

Case Study:

Discover how Qualco used real-time data synchronization by syncing change requests, incidents, and other entites related to the support development workflow. 

If the customer raises a change request in Jira Service Management, it is escalated to the development team working in Azure DevOps. 

A few scenarios that fit under this category are: 

  • Imagine that your incidents come into a single ITSM system like ServiceNow. You can then set up real-time synchronizations to automate the escalation process. The incidents are routed to multiple destinations like Jira, Azure DevOps, or another ServiceNow instance based on certain conditions. You can also control which fields are shared in different escalation scenarios. 
  • Connect multiple service desks or portals, such as JSM, Zendesk, Freshdesk, etc., to orchestrate an end-to-end support workflow. Tickets are routed from L1 > L2 > L3 automatically and in real time. This helps you avoid adding costly seats for more support agents in a single system. 
  • A classic customer support to development team workflow automation. When the customer raises a bug in Jira Service Management (JSM), it gets passed over to the dev team in Jira Software. The dev team updates the status in Jira. The JSM status is updated automatically. Internal comments are passed to ensure the dev team has all the information they need. The support agents will always have real-time visibility of customer tickets. 
  • Often, you can use real-time data synchronization to connect multiple Zendesk instances to a single Jira instance. This is useful when multiple customers report the same issue. When this happens, only a single Jira issue is sufficient to handle all of them with links to the respective Zendesk tickets for status updates. 
Customer ticket escalation use case

MSP Environments

Imagine an MSP environment. The MSP provides helpdesk outsourcing for its clients. As such, they have a binding contract with SLAs, along with a monetary obligation. Suppose a high-priority incident is now raised in the customer’s ServiceNow instance that needs to be escalated to the MSP’s Jira instance. The response time set for the incident acknowledgment by under 15 minutes. 

With a real-time data sync in place, the incident will be acknowledged on time, and the MSP can immediately start working on it, providing status updates and visibility to the customers all along. 

The incident is caught promptly, SLAs are adhered to, and the MSP might never have to face angry customers again. 

Case Study:

Learn how MSPs like SPK leverage real-time data sync to keep their customers’ instances connected and aligned, resulting in better onboarding and stronger relationships. 

Why is Real-time Data Synchronization So Important? 

There are some reasons why companies prefer real-time data synchronization over batch-based syncs. 

  • Modern customers expect immediacy. For incident management scenarios, order tracking, or financial account updates, real-time data sync ensures customers always have up-to-date information. This, in turn, improves their trust and service satisfaction. 
  • Businesses survive on accurate and timely data. Real-time data updates allow leaders to make informed decisions based on the latest metrics, be it customer feedback or market trends. 
  • As we saw, manual data transfer is not the best option. It is error-prone and takes your resources away from strategic tasks. Automated real-time data synchronization helps increase your operational efficiency, saves time, and reduces the cost of manual errors. 

However, as easy as it sounds, it often comes with its fair share of challenges. 

Challenges to Syncing Data in Real-time

  • Scalability: As businesses grow, data grows. Your data synchronization must scale without compromising speed or reliability. 
  • Latency:  Any delay can lead to monetary losses or disrupt operations, especially in time-sensitive industries, like finance, where staying aligned with consumer finance trends is crucial.
  • Network outages or system downtimes: System unavailability or downtimes are inevitable. This remains a primary challenge for real-time data sync. 
  • Security: Syncing sensitive data in real time requires strong security mechanisms, encryption, and regulatory compliance like GDPR, etc. 
  • Real-time data synchronization in hybrid systems: Syncing data between cloud apps, legacy systems, and on-premise platforms can become complex. Plus, connecting public (internet-facing) and private (behind firewalls) systems can be a headache since it involves creating additional security measures to fetch the required data. 

So, how do you sync your data in real-time? We’ll explore that in the coming section. 

How to Sync Data in Real-time

Build Your Own Sync Solution

Companies that want to go ahead with real-time data sync start by thinking about building their own integration. 

While this may sound tempting at the beginning, it is often riddled with maintenance headaches, cost overheads, and a waste of useful resources. 

It is not scalable. You also have to build the security posture yourself, which can be time-consuming and costly. In short, you always need an in-house team to maintain synchronization. 

We didn’t go down the road of developing a solution ourselves purely due to resource limitation because if we developed it, we’d have to maintain it and make regular improvements.

MICHAEL FOWLER, ENGINEERING LEAD
QUORUM CYBER

Native Data Sync Options

There are also native ways of synchronizing data. Modern SaaS applications often support native integration options with popular tools. However, these options are often limited in scope and might not support the application you want to integrate with. They might work if you have a simple use case but do not work well for advanced workflow syncs. 

Third-Party Data Sync Tools

Third-party data synchronization tools are a good choice if you know exactly what you need. There are a lot of options to choose from. From no-code, template-based solutions to script-based advanced solutions, there’s a lot on the plate. 

So, how do you decide? 

How to Choose the Correct Real-time Data Synchronization Tool?

With the kind of options you have in the market, I know it can get tough. 

But here’s a simple checklist you can follow. 

  • Security: Prioritize tools that are secure by design. Look for encryptions, RBAC, single tenancy, and other security measures. Security becomes extremely important in cross-company real-time syncs. 
  • Distributed Sync: Keeping the real-time synchronization distributed is a purposeful attempt to reduce the risk of unwanted or accidental data access. This way, you can control what you want to sync and not sync independently in every connected system. 
  • Flexibility: Choose tools that give you a gamut of use cases to implement. Script-based solutions are a good option since scripting gives you the freedom to sync any fields with advanced data mapping or logic. 
  • Real-time data sync: This is kind of obvious. Prefer tools that offer real-time data syncs. Not all tools available in the market offer real-time syncs, so be careful while choosing. 

We will discuss a tool called Exalate that recognizes the challenges and opportunities that real-time data synchronization could bring to companies and works towards making it a reality. 

Let’s understand how. 

Case Study:

Michael, from Quorum Cyber, points out that the team chose Exalate for the following reasons:

  • It supports near real-time synchronization
  • The synchronized data doesn’t exist outside the environment
  • The solution supports platform flexibility and autonomy (segregation)

Exalate: A Real-time Data Synchronization Tool

Exalate is a script-based integration solution that has the features we just discussed. It offers real-time data synchronization between systems like Jira, Salesforce, ServiceNow, Zendesk, Azure DevOps, and more. 

It also has the capacity to embed the sync status within the platforms you use. With Exalate, data synchronization does not require a screen refresh every time a new update arrives. 

It has developed its own transport layer, which is a core part of what makes the tool so versatile and reliable for cross-platform real-time synchronizations.

This custom-built layer allows Exalate to operate independently of the underlying systems, enabling decentralized syncs. Each side of the sync operates autonomously, with data exchanged asynchronously via the transport layer. 

It also supports advanced features like conflict resolution, error handling, and customizable sync rules, all while ensuring that sensitive data is transmitted securely.

The Exalate managed service offering just sat nicely with us because it takes the burden of setting up, managing, and owning the infrastructure away from us and effectively does it on our behalf.

MICHAEL FOWLER, ENGINEERING LEAD
QUORUM CYBER

How Exalate’s Transport Layer Enables Real-time Sync

Let’s dig a little deeper into how this transport layer works for real-time data synchronization. 

  • With its own transport layer, Exalate can optimize real-time syncs for low latencies and high responsiveness. This custom layer ensures data is sent and received as quickly as possible. 
  • A custom transport layer handles asynchronous communication efficiently, so systems don’t wait for each other to process data. This minimizes delays and ensures all sync updates are propagated promptly. 
  • Real-time data synchronization often faces challenges like network interruptions or failures. With its own transport layer, Exalate has a robust, integrated retry mechanism to minimize data sync delays, making the system real-time even under imperfect conditions.
  • Its transport layer is tailored to work with event-driven architectures, where changes in one system trigger immediate updates in another. This enables near-instant synchronization across platforms.
  • A custom transport layer lets you choose or build efficient serialization formats (e.g., JSON) that reduce the size of transmitted data, speeding up data transfer and enhancing real-time sync.
  • A custom transport layer allows encryption protocols, token-based authentication, or other measures to be integrated directly into the communication process without depending on external solutions that might add latency.

Conclusion

There’s a reason why companies opt for real-time data synchronization, and we saw ample data pointing to that. 

Real-time data synchronization between tools can no longer be put on the back burner. It needs to be at the forefront of your business strategy. 

By maintaining the integrity and accuracy of the one thing that means the most for your business – data, you can ensure your teams never have to worry about what they view in their systems. 

Want to explore what’s possible with real-time data syncs?  Discuss your use case with us and take the lead! 

Recommended Reading:

Upcoming Exalate Price Adjustment in 2025

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At Exalate, we are committed to continuously evolving our solutions to meet your needs. To sustain this progress and ensure the delivery of the high-quality services you rely on, we will implement a price adjustment in 2025.

Effective February 14, 2025, we will be adjusting the prices for both Exalate’s integration platform and Table Grid Apps. This adjustment reflects our ongoing commitment to providing the most reliable, innovative, and effective solutions for your integration needs while keeping pace with rising costs

What’s Changing

  • Prices will increase by an average of 5-20%, depending on your specific subscription and use case.
  • We’ll reach out to every impacted customer with detailed information about how these changes will affect their subscriptions. Our goal is to make the transition as smooth as possible.

Why Are We Making This Change

We understand that price changes can be impactful, and we’ve carefully weighed this decision. Here’s why this adjustment is necessary:

  • Inflation and Economic Factors: Like many businesses, we are navigating rising costs due to global economic pressures. This adjustment allows us to continue delivering reliable services without compromising quality.
  • Rising Operational Costs: To provide a scalable and reliable infrastructure that supports your integration needs, we face increasing costs. This adjustment helps us maintain and improve this critical backbone.
  • Investment in Our People: Our team’s expertise drives Exalate’s success. This adjustment ensures we can continue to fairly compensate them for their work.
  • Innovation, Security, and Product Evolution: We are dedicated to driving continuous advancement in our products with the latest technologies, including AI capabilities, improved security measures, and new features. These strategic investments allow us to anticipate your needs, adapt to industry shifts, and provide solutions that truly make a difference for your business. 

For a closer look at the innovations and advancements we have in store, be sure to check out our Year in Review article, where we go into more detail about the developments planned.

Opportunity to Renew at Current Pricing

You still have the opportunity to renew Exalate at your current price. To secure this, please request a quote before February 14 and complete the payment within 30 days of the quote’s validity. If you already have a valid quote, there’s no need to request a new one.

Questions or Concerns

If you haven’t received an email from us or have any questions about this change, please reach out to our support team at [email protected]. We are here to help.

Stay Updated

We encourage you to follow the Exalate News updates to stay informed about our latest innovations and announcements. 

Thank You

We appreciate your trust and support as we continue working to improve your integration experience with powerful, innovative solutions.

How to Update the Salesforce Case Priority and Add a Comment Based on the Jira Ticket Status & Priority

How to Sync Comment Threads and User Mentions in Comments between Jira and Salesforce

This article was originally published in the Atlassian community.

We hosted a webinar at Exalate based on AI-powered Jira Service Management (JSM) Salesforce integration.

In this webinar, Majid (one of the hosts) decided to throw a random prompt at Exalate’s AI Assist—and the output took him by surprise.

It’s a great example of how you can implement complex workflow orchestrations using AI-powered integration tools without deep-diving into scripting. 

So, here it is! 

The Use Case

If a ticket in Jira Service Management (JSM) is in the Escalated status and has the Highest priority:

  1. Add a comment to the synced Salesforce case saying, “Something is burning 🔥.”
  2. Change the Salesforce case priority to High.

Otherwise, set the Salesforce case priority to Low.

Here’s what Majid typed: 

When a Jira ticket has the  Highest Priority and is in the Escalated status, add a comment to the Salesforce Case, saying “Something is burning 🔥” and change the Case priority to High. Otherwise, change the Case priority to Low.

Sounds complex, right? Not with AI Assist! 

Before we discuss the implementation, let me give you a brief background about AI Assist

Why Use Exalate’s AI Assist? 

Exalate is a script-based integration solution that synchronizes data between multiple systems like Jira, Salesforce, ServiceNow, Zendesk, etc. 

Its AI-powered Script mode lets you set up complex sync rules using Groovy-based scripts. You can configure advanced data mappings, apply conditional logic, and basically use the full power of Groovy.

But, if scripting feels out of your depth, you can use AI Assist in the Script mode to generate sync rules automatically. 

Let’s see how Majid implemented an advanced Jira Service Management (JSM) Salesforce i`ntegration scenario using AI Assist. 

How to Set Up an Advanced Jira Service Management Salesforce Integration

1. Connect Jira Service Management and Salesforce

Install Exalate on both JSM and Salesforce, then set up a connection. You can also install it from the integrations page.

You can follow this step-by-step guide to configure the connection in Script mode.

Once connected, click Configure Sync and navigate to the Rules tab, where you’ll set up sync rules.

2. Understand Exalate’s Sync Architecture

In the Rules tab, you’ll find default scripts for syncing basic fields like summary, description, comments, and attachments. To sync custom fields or behaviors, you’ll need to add your own scripts.

The Rules tab is divided into:

  • Outgoing Sync: Defines the information sent from JSM to Salesforce.
  • Incoming Sync: Maps the information received from Salesforce into JSM.

The same exists on the Salesforce side. 

This distributed architecture allows each team to independently decide what information to exchange without any kind of centralized control. 

Exalate uses a Replica—a payload that stores the information to be transferred between systems. You populate the Replica on the source instance and extract its content on the destination instance to map fields locally.

3. Modify the Salesforce Incoming Sync

To implement the use case go to the Salesforce Incoming sync and type the following prompt in the AI chatbox. 

When a Jira ticket has the  Highest Priority and is in the Escalated status, add a comment to the Salesforce Case, saying “Something is burning 🔥” and change the Case priority to High. Otherwise, change the Case priority to Low.

Wait for the suggested scripts to load. 

  • Green indicates scripts to be added.
  • Red indicates scripts to be deleted.

Carefully review the generated scripts. As with any AI, AI Assist can make mistakes. So don’t publish the changes until you’re sure. You can always refine the prompt until you get the desired output. 

That’s it! Way simpler than writing your own scripts, right? 

Have a JSM Salesforce Integration Use Case in Mind?

Using script-based solutions like Exalate can seem overwhelming at first but if used correctly it can do wonders for your integration needs. 

Have any specific Jira Salesforce integration use case in mind? Just ask our integration engineers for a walkthrough of what’s possible. 

Recommended Reading:

Understanding Workflow Orchestration for Complex Business Processes

Workflow-integration-1910x1074

Workflow orchestration helps businesses automate and manage their tasks across different systems and teams. It ensures that every step in a process happens in the right order, making workflows more efficient and consistent from start to finish.

In this blog, we’ll explore what workflow orchestration is, its key benefits, and how it enhances business processes. 

We’ll also understand how the right tools can help you streamline and manage complex workflows effectively.

What is Workflow Orchestration? 

Workflow orchestration is the process of integrating, coordinating, and managing multiple automated steps across diverse systems to achieve an end-to-end execution of complex business workflows.

Let’s rewind a little and know what workflows are. 

A workflow is a series of steps or tasks required to complete a specific process or project. In a business context, workflows represent sequences of tasks designed to achieve specific objectives, efficiently and consistently. 

Business workflows often span multiple tools, teams, systems, and even companies. These workflows range from simple automation, such as firing a notification alert when a customer raises an urgent request, to intricate processes involving numerous steps across different platforms.

Workflow automation refers to the act of automating repetitive steps within a single workflow. However, workflow orchestration takes this a step further. 

It dynamically determines the sequence of tasks to ensure optimal output. It schedules and chains tasks together, enabling an automatic response to events in a logical, efficient manner.

Key Definitions

  • Workflow: A process involving two or more steps.
  • Workflow Orchestration: The integration of automated tasks or complex workflows across tools, systems, organizations, and teams.

When understanding workflow orchestration, it’s important to know the nuances of workflow automation.  

What is the Difference Between Workflow Orchestration and Workflow Automation?

While workflow automation focuses on automating individual tasks, workflow orchestration manages the sequence and interaction of these tasks to create a cohesive, unified process.

Think of it this way:

  • Workflow Automation is like setting up a simple alarm clock to wake you up at a fixed time every day—it performs a single function repeatedly without needing further intervention.
  • Workflow Orchestration is akin to organizing an entire day’s schedule: coordinating your alarm with breakfast preparation, planning your commute, scheduling meetings, and adjusting dynamically if an unforeseen event (like traffic) disrupts your plan.

Workflow orchestration is also often compared with other terms like process orchestration and data orchestration. 

Let’s quickly dig into the subtle differences between these terms. 

What is the Difference Between Workflow Orchestration and Process Orchestration?

Workflow orchestration focuses on automating and coordinating specific tasks or jobs within a defined sequence, often in technical domains like IT operations or data pipelines. 

In contrast, process orchestration manages entire end-to-end business processes, integrating systems, workflows, and human tasks to achieve broader organizational goals. 

Workflow orchestration is granular and technical, while process orchestration is holistic and business-oriented.

What is the Difference Between Workflow Orchestration and Data Orchestration?

Workflow and data orchestration both aim to improve efficiency, but they focus on different areas. 

Here’s a breakdown:

Workflow orchestration manages the sequence of tasks in a process, ensuring each step is completed in the right order from start to finish.

Data orchestration focuses on the movement and transformation of data across different systems. It ensures data is available where and when it’s needed, involving tasks like ETL (Extract, Transform, Load) and synchronization across various data sources.

While workflow orchestration handles task management, data orchestration deals with the flow of data. They can overlap, especially in data-heavy workflows where managing data is crucial to the process.

Benefits of Workflow Orchestration

There are a lot of benefits your company can experience with the right workflow orchestration in place. 

Increased Efficiency

Streamlined orchestrated workflows will reduce manual intervention in all business areas. This increases operational efficiency by automating and sequencing tasks across everyday tools. 

Improved Accuracy

When manual interventions stop, manual errors stop too. All business workflows continue according to predefined sequences, maintaining accuracy and consistency in task execution. 

Scalability

Complex workflows often stretch across multiple environments, evolving as systems and team needs change.

For example, consider orchestrating a software development workflow between Jira and Azure DevOps. In this scenario, the project management team uses Jira, while the development and QA teams rely on Azure DevOps. If the QA team later transitions to a separate Jira instance, scaling the workflow to include Jira, Azure DevOps, and the new Jira requires an orchestration tool capable of managing such complexity with ease.

Another instance is when the data volume or transactions between two integrated workflows increases exponentially. An orchestrator should be able to handle such large-scale data transactions without additional overhead or complications. 

Enhanced Visibility 

Workflow orchestration ensures your teams will always have clear views of their workflows, making them observable and debuggable. It would also offer monitoring and reporting features for better oversight. 

Implementing workflow orchestration requires careful planning and the right tool. 

Workflow Orchestration Tools

Workflow orchestration tools are software solutions designed to manage, coordinate, and integrate complex workflows across multiple systems, teams, and processes. 

Key Features of Workflow Orchestration Tools 

  • Task Automation: Automate repetitive tasks to save time and reduce manual errors.
  • Integration Capabilities: Seamlessly connect various systems, APIs, and platforms.
  • Scheduling and Triggering: Schedule workflows or trigger them based on specific events or conditions.
  • Observability: Monitor workflows in real-time, track progress, and debug issues.
  • Scalability: Handle increasing workloads and adapt to complex, evolving processes.

Choosing the Right Workflow Orchestration Tool

Security

Security is a non-negotiable aspect of orchestrated workflows. As data moves between multiple systems during orchestration, it’s critical to ensure it reaches the right destination and remains accessible only to authorized individuals.

A decentralized workflow orchestration setup can address many security challenges. In this setup, each system or team can independently decide whether to include or exclude specific data during workflow orchestration. This prevents accidental sharing of sensitive information with unintended parties.

Additionally, prioritize tools that implement robust security measures, such as encryption for data exchange, secure transfer protocols, and strict compliance with industry standards. Evaluate the tool’s overall security posture, including its adherence to best practices and certifications, to make an informed choice.

Flexibility 

Simple automation tools do not work for orchestrating complex workflows. Flexible workflow orchestration tools will ensure you can integrate for advanced scenarios. For instance, a simple status update in one system leads to simultaneous real-time status updates in multiple systems all at once. 

Scalability

Businesses evolve—workloads shift, requirements change, and the scope of workflows to be orchestrated grows. To stay ahead, choose an orchestration tool that is built to adapt and handle both your organization’s current needs and future workload demands.

Exalate: A Workflow Orchestration Tool

Exalate is an advanced workflow orchestration tool that supports decentralized integration. It is the ideal setup when you want to orchestrate workflows across companies where each company has independent control over data exchange. 

Exalate also has an intuitive AI-powered Groovy-based scripting engine that is perfect for intricate workflows. You can set it up any way you want, using conditional logic or advanced data mappings, there’s a place for every workflow. 

Let’s discuss some practical workflow orchestration examples.

Workflow Orchestration Examples

Customer Support to Software Development Escalation 

Below is an example outlining how an e-commerce company automates critical incident resolution through workflow orchestration.

Step 1: Incident Creation (Trigger Event)

  • People Involved: Customer (e-commerce company), Support Team
  • Scenario: A critical security vulnerability is discovered in the payment processing system. An incident with urgency = 1 is raised in ServiceNow.
  • Action: This triggers a Jira Bug (issue type) of the Highest priority for the development team.
  • Outcome: The bug is assigned to John, a developer, working in Jira.

Step 2: Development Begins

  • People Involved: John (Developer), ServiceNow Agent
  • Scenario: John starts working on the Jira bug and changes the status to “In Progress.”
  • Trigger: ServiceNow incident status automatically updates to “In Progress.”
  • Interaction: John requests additional details by adding a comment, which is reflected as a ServiceNow work note. The ServiceNow agent sends all the relevant details. 
  • Outcome: John has the information needed to continue working on the critical bug.

Step 3: Immediate Patch and Validation

  • People Involved: John (Developer), Anna (QA Specialist)
  • Scenario: Since it’s a critical issue, the bug must be patched to production within 2 hours.
  • Action: John fixes the bug, changes the Jira status to “In Review,” and comments “The bug is resolved.”
  • Integration:
    • A trigger is generated. The issue is reflected as a Task (work item) in Azure DevOps. A comment is added to the work item: “The bug is ready for validation”. 
    • A comment is added to the ServiceNow incident: “The bug is with the QA team.”
  • Outcome: The “Assigned to” field in Azure DevOps automatically reflects Anna (QA Specialist).

Step 4: QA Validation

  • People Involved: Anna (QA Specialist), John (Developer)
  • Scenario: Anna begins testing by changing the Azure DevOps work item status to “Active.”
  • Action: A comment “Testing begins” is automatically added to John’s Jira issue and the ServiceNow incident.
  • Outcome: QA progresses with all relevant details synchronized.

Step 5: Release Preparation

  • People Involved: Anna (QA Specialist), George (Release Manager)
  • Scenario: After QA validation, the issue is prepared for release.
  • Action: Anna marks the Azure DevOps work item as “Resolved” and comments: “Fix has been validated.”
  • Integration:
    • A new Jira issue is created for George (Release Manager) with all relevant details.
    • Comments are synced across John’s Jira issue and the ServiceNow incident.
  • Outcome: The release manager has everything needed to patch the fix.

Step 6: Release and Closure

  • People Involved: George (Release Manager), ServiceNow Team
  • Scenario: George patches the fix into production.
  • Action: George marks the Jira issue in his instance as “Done.”
  • Integration:
    • The Azure DevOps work item status changes to “Closed.”
    • John’s Jira issue status updates to “Done.”
    • A final work note is added to the ServiceNow incident: “The fix is now in production.”
  • Outcome: The incident is resolved, and all systems reflect the updated statuses.
Workflow orchestration

Benefits of Workflow Orchestration in This Use Case

  1. Efficiency: Ensures seamless transitions between systems and roles.
  2. Accuracy: Automatically updates statuses and synchronizes comments.
  3. Transparency: Provides clear communication across teams and everyone involved has a transparent picture of the incident. 
  4. Speed: Improves resolution time or SLA for critical issues.

Multi-Level Support Escalation Workflow

This use case demonstrates how an orchestration can adapt to meet varying levels of customer support workflow.  

For example:

  1. Incident Creation: Customer reports a ticket in Zendesk. 
  2. L1 Troubleshooting: The L1 team attempts to resolve the ticket, if unresolved, they escalate it to L2.
    L2 engineers work in Jira. Fields like ticket status, priority, company name, and comments are synced.
  3. L2 Escalation: L2 takes over the issue, updates the status, and synchronizes comments or internal notes across Jira and Zendesk.
  4. L2 Resolution or Escalation to L3: If L2 cannot resolve, the issue is escalated to L3, maybe using ServiceNow. Assignee and escalation status are updated in both systems. 
  5. L3 Resolution: L3 resolves the ticket, updates the incident status, and adds resolution details in all integrated systems.
  6. Incident Closure: The issue is resolved in all systems, and final comments and statuses are synchronized.

Optimize Customer-facing Workflows for MSPs Through Orchestration

Managed Service Providers (MSPs) can significantly benefit from workflow orchestration by integrating their systems with those of their customers, creating a continuous flow of information across diverse platforms. 

This integration allows MSPs to automatically capture incidents, track development progress, or escalate issues as needed, all in real-time.

By connecting systems like ServiceNow, Jira, Salesforce, Freshdesk, etc. MSPs can automate support workflows, improve response times, and ensure that all parties—internal teams and customers—are always updated with the latest status. 

Explore how SPK and Associates, an MSP, uses Exalate to onboard new customers and streamline its operations. 

SPK’s approach can be highly beneficial for all outsourcing needs, as it enables service providers to manage external teams and resources effectively, ensuring smooth collaboration and the efficient handling of tasks, no matter where the service is being provided.

Here is a sample example of workflow orchestration that implements the following scenario:

When a Jira ticket has the Highest Priority and is in the Escalated status, add a comment to the Salesforce Case, saying “Something is burning” and change the Case priority to High. Otherwise, change the Case priority to Low.

Implementing Workflow Orchestration 

Workflow orchestration needs to be considered as a project and detailing the steps is important. 

Every company’s needs and workflows are different, but the usual recommendation is as follows. 

  • Understand and define the workflow you want to orchestrate end-to-end. Ensure you identify the entry and exit data points in all the systems you want to integrate. Identify key tasks, dependencies, mappings, conditions, and triggers. Choose what needs to be included or excluded from being exchanged.
  • Decide a workflow orchestration tool based on your use case and company requirements. 
  • Make sure your workflow is communicated clearly to the orchestrator. Design and define your process flows. Define triggers and error-handling mechanisms in every system. 
  • Orchestrate a simple workflow and then scale it in a controlled and consistent manner. Keep testing for expected outcomes. Gradually deploy them in production. 
  • Regularly monitor your workflows to ensure everything runs smoothly. 

Get Started With Workflow Orchestration

Workflow orchestration is indispensable for businesses that aim to achieve a complete digital transformation and increase operational excellence. 

By automating, integrating, and orchestrating complex workflows, organizations can reduce manual errors, and scale their daily operations effortlessly. 

Tools like Exalate can help you orchestrate workflows from start to finish. With its AI-assisted scripting engine, integrating workflows is really simple. 

Whether you’re managing IT infrastructure, outsourcing software development, processing data pipelines, or handling customer support, tools like Exalate offer a structured approach to achieving seamless process management.

Discuss your workflow in detail with an integration engineer and get started! 

Recommended Reading:

How SPK Leverages Exalate to Streamline its MSP Operations

SPK CaseStudy BlogImage

SPK and Associates is a leading women-owned engineering and IT Services company that serves product and software development teams.

Working as an MSP for more than 21 years, SPK has helped its customers harness technology to optimize engineering processes. Their services have helped businesses build, test, and release products faster and more effectively. 

Their core expertise covers four functional areas: 

  • Product Lifecycle Management (PLM, PDM, QMS, MCAD, ECAD); 
  • Software Lifecycle Management (ALM, DevOps); 
  • Cloud for Engineering (Infrastructure, Security); 
  • Data Engineering and Analytics.

We spoke with Carlos Almeida, the VP of Engineering at SPK and Associates to understand how he helped their customers overcome miscommunication & inefficiencies when using platforms such as Jira software, JSM, and more. 

SPK and Associates logo

We’ll look closely at a specific customer, mysherpas, and the pivotal role Exalate played in optimizing their workflows. 

While working with mysherpas, SPK realized the potential of offering Exalate integration services to their other customers. They soon became Exalate partners and are currently active in the Atlassian ecosystem offering Jira integrations for multiple use cases. 

Challenges with Mysherpas

SPK and Associates offered DevOps-managed services to mysherpas where both organizations used separate Jira instances. 

SPK needed to track only specific tickets from mysherpas. 

However, the manual process of checking tickets across instances was time-consuming and error-prone. This led to missed tickets and inefficiencies.

Why SPK Chose Exalate for Jira Sync

Carlos explored various Jira to Jira integration tools and chose Exalate due to its advanced scripting capabilities, which allowed customized data mappings. During their PoC, SPK also used Exalate’s Visual and Script Modes to automate ticket syncing and streamline workflows.

Once they were satisfied with the results, they moved to implement the use case for mysherpas. 

Exalate's flexibility review

The Mysherpas Use Case

SPK implemented a unidirectional Jira integration where tickets from mysherpas automatically synced to SPK’s Jira. This setup allowed both companies to work within their own environments while maintaining synchronized issue tracking. 

Key features included:

  • Automatic Triggers: Tickets synced based on selected fields and actions.
  • Custom Mapping: SPK configured data fields and updated triggers to suit mysherpas’ needs.
Exalate set up review

Mysherpa Results

SPK’s engineers saved approximately 5 hours weekly and eliminated missed tickets with this integration. 

Recognizing the power of a robust integration solution like Exalate, SPK saw mysherpas’ implementation as a catalyst for scaling its usage across their broader client base.

Here’s how it went! 

Exalate flexbility review

Understanding Challenges in an MSP Arrangement

SPK and Associates identified two recurring challenges in their MSP engagements.

One was the traditional software development lifecycle challenge where they worked with multiple vendors who had sophisticated solutions like ALMs, PLMs, etc. They specifically looked for data transformation and integration. 

In such cases, both SPK and their customers didn’t want to fully open up their respective platforms to each other. 

Exalate flexibility review

Another challenge was in the outsourced help desk services. 

Often other companies have their own internal Jira help desk. In such cases, when SPK had to maintain customer tickets within its own Jira instance, it created problems, especially since the ticket volume was huge. 

Having to hop over into every customer environment to pick up their tickets was becoming error-prone, costly, and time-consuming. 

Traditionally, all this was done manually via meetings. The customer would either send SPK the ticket information and they’d create the tickets themselves or they would email them directly to the SPK service desk. Their agent would then take it from there. Not very efficient! Plus, tickets were slipping through the cracks. 

The MSP Use Cases

Outsourced Software Development 

For the product development services, SPK usually synced agile properties. 

In outsourced software development, customer backlog and dev items went into an equivalent mapping in the dev project on SPK’s Jira. 

Here, the ticket volume was lower but the mindset was different than help desk integration

They had to check which tickets were coming in from the sprint, track their velocity, which ones were pushed into the backlog, and much more. 

They also captured the sprint the ticket belonged in, product effort estimation, epics (in time), etc in their own Jira instance. 

Exalate support review

Help Desk Integration

Then there was the help desk mapping and integration, where all the ITIL metrics mattered. 

For instance, Jira Service Management (JSM) has workflows that have to do more with SLAs, escalations, visibility, alerting, etc. 

Integrating the customers’ JSM with SPK’s internal helpdesk meant mapping and syncing due dates, priorities, and SLAs one by one through resolution. 

Hence, the measures included: 

  • Response times
  • Ticket volumes
  • SLA and escalation workflows 
Ticket visibility review for Exalate

Scaling Exalate for MSP Arrangements

They looked back on their challenges and use cases and realized a pattern. 

Most use cases needed an integration solution to pass data back and forth between SPK and its customers’ instances. 
The model Carlos pushes at SPK and Associates is to provide Exalate integration services via a dedicated channel for each new customer.

Exalate partners SPK

Exalate allows SPK to continue working in their own Jira instance while the customer creates tickets in their JSM or Jira software project. All the relevant tickets are automatically pushed into SPKs Jira. Fields going back and forth can also be fine-tuned to specific customer needs.  

Exalate operates in the background, allowing SPK engineers and their customers to focus on what matters most.

Results

SPK experienced the following benefits: 

  • Enhanced ability to stay up-to-date with customer information and manage every incoming issue.
  • Increased visibility, trust, and transparency with its customers, ensuring no missed SLAs, deadlines, or tickets.
  • Saved each SPK engineer 5 hours a week working with mysherpas, with continued time savings for every new customer.

Future 

Carlos and his team at SPK are fully committed to Atlassian’s ecosystem of vendors and actively seek opportunities to help them leverage Exalate to optimize their workflows.

Exalate review from SPK

How AI-powered Jira ServiceNow Integration Can Transform Your Workflow

Snow-to-Jira-1910x1074

As popular as no-code solutions have become in the Jira ServiceNow integration context, people still choose script-based solutions because of the flexibility they provide through customization options.

But with extended scripting capability comes more headaches: the time needed to generate the script, and the stress of testing every snippet for every use case.

To manage some of these challenges, companies are now considering AI-powered Jira ServiceNow integration, as well as other platforms.

In this article, we’ll discuss the reality of using AI to configure integrations between ServiceNow and Jira (Data Center, Cloud, etc.). You’ll also see use cases and practical examples.

What is AI-powered Jira ServiceNow Integration?

AI-powered Jira ServiceNow integration involves the reliance on user prompts to generate code snippets and scripts from the AI algorithm. Just type in what you want to achieve with the use case, and you’ll get the code for it in record time.

It sounds like magic, but a lot of technical heavy lifting is going on under the hood.

The AI solution accepts the user prompt (in natural human language), analyzes the context, and searches for the most fitting solutions from the vast documentation and API. 

The result is a code output that matches your use case based on the instructions and requirements. So, the more detailed and specific your prompt, the more relevant the output will be. 

What Are Some Use Cases for AI in Jira ServiceNow Integration?

In general, AI can help you sync anything between Jira and ServiceNow, including incidents, CMDB, requests, problems, and custom fields.

Here are other use cases for implementing Jira to ServiceNow integration using AI:

#1 – Set the Jira issue Priority Based on the Urgency and Priority of the ServiceNow Incident

AI-enabled integration tools can help you sync urgency and priority between Jira and ServiceNow. 

So, when the user sets a specific priority on the ticket created in Jira Service Management, it will be reflected in the corresponding ServiceNow incident or change request. 

The prompt for this can sound something like this for the Jira incoming side: 

I want to define the ServiceNow incident priority as the Jira issue priority such that “1-Critical” and “2-High” appear as “High”, “3-Moderate” is “Medium”, “4-Low” is “Low”, “5-Planning” is “Lowest”, and the default priority is “Low”

#2 – Sync Jira Issue Fields and Work Notes in ServiceNow

Fields within a Jira issue include comments, attachments, descriptions, labels, etc. So, if the customer support team wants an update on Jira Software issues, the information will be broken down into work notes for them.

Let’s explore a sample use case for the syncing of internal comments in Jira as work notes in ServiceNow.

The AI prompt could look something like this: 

“I have some comments in Jira, and I want to sync them with ServiceNow. These comments are external, but I want them to appear as work notes on the ServiceNow side.”

You can continue refining the prompt to get the correct configuration for syncing internal and external comments.

#3 – Sync Time-Related Information between Jira and ServiceNow

Syncing an incident from ServiceNow to Jira is easy. What’s difficult is syncing SLA or other time-related information between the two systems.

In this use case, once an SLA record is created, it’s automatically synced to a custom field in Jira.

Sync SLA information between Jira and ServiceNow

#4 – Sync Agile Properties Between Jira and ServiceNow

The AI-powered Jira to ServiceNow integration tool converts a ServiceNow incident into a Jira Epic, which is then broken down into stories. Since the time spent on Jira stories can be tracked, the integration returns the value to a custom field in the ServiceNow incident.

Sync agile properties between Jira and ServiceNow

This is a complex use case with many tangled webs. But if you can prompt it properly using the previous examples, the AI-enabled solution can generate a working script within minutes. 

#4 – Sync Statuses Between Jira Service Management and ServiceNow

Consider an MSP setup where the MSP uses ServiceNow to interact with clients using Jira Service Management (JSM).

In this situation, a unidirectional status sync will help the MSP send updates automatically from ServiceNow to their clients’ JSM instances.

The AI prompt from scripting such a sync should look something like this:

I want the status of the Jira Service Management issue to display “New” when the ServiceNow incident’s status is “Open”. Also, I want the Jira issue to show “Done” when the status of ServiceNow is “Resolved”.

The output in the Jira Service Management incoming side will look something like:

def statusMap = [
      “New”   : “Open”,
      “Done”  : “Resolved”
    ]
    def remoteStatusName = replica.status.name
    issue.setStatus(statusMap[remoteStatusName] ?: remoteStatusName)

Since the Jira to ServiceNow scripting is powered by AI, the possibilities are endless. Other use cases include the syncing of change requests and SLA records between both platforms.

What Are the Benefits of AI in Script-Based ServiceNow Jira Integration?

Jira and ServiceNow users rely on AI-enabled integration solutions for the following reasons:

  • Efficient code generation: AI algorithms can scour multiple sources within seconds in order to fetch the exact script for your sync. By contrast, this same task could take multiple iterations and testing rounds for humans to complete.
  • Productive collaboration: When you use AI to script Jira to ServiceNow connections, both parties can improve their collaboration. For instance, the presence of a scripting assistant will eliminate unnecessary friction between admins on both sides.
  • Accurate data mapping: AI-powered Jira ServiceNow integration reduces human error to the barest minimum. Since the AI fetches data from APIs, it can point to the correct endpoints and headers. This also applies to obtaining vital information from online documentation. The AI tool can go to the relevant sources and fetch the code from the page.
  • Error handling: If the sync stops working or fetches the wrong data, the AI can run diagnostics to troubleshoot the source of the error within a few seconds.
  • Automate syncs: System administrators can configure triggers to automate connections and receive notifications and updates in real time.

What Are the Challenges of Using AI for Integrating Jira with ServiceNow?

The first obstacle you’ll face when using AI for Jira ServiceNow integration is accuracy. It’s no secret that AI tools can hallucinate, which often leads to the generation of scripts filled with errors.

These errors also result from vague or non-relevant user prompts. Unless you drill down to the minutest detail in your prompt, the resulting code snippet is a crapshoot.

Also, most companies opt out of using AI solutions. So imagine a situation where an MSP is willing to use an AI-powered integration for Jira, but their client is unwilling to change their stance. 

This leads us to the problem of security and compliance. 

Some AI solutions don’t take the necessary precautions to isolate client networks from the open web. As a result, the AI tool will have access to sensitive data, which likely goes against compliance regulations.

Most importantly, most AI tools for Jira and ServiceNow integration need a stable internet connection to work. If your internet connection is shaky or the system goes offline, you won’t be able to script the integration. 

What Are the Best Practices for Jira ServiceNow Integration with AI?

If you want to get the best out of the AI-powered Jira ServiceNow integration, follow these best practices:

  1. Consult teams on both sides of the connection to ensure their data management practices include provisions for using AI solutions.
  2. Add extra security measures to ensure that the data you share with AI doesn’t fall into the wrong hands.
  3. Assign dedicated prompt engineers to create accurate user queries for the AI assistant. Save the most accurate prompts as a template.
  4. Always review the output with your engineers before implementing the code. This will help you clock when the output is misleading or incorrect.

How Exalate Handles Jira and ServiceNow Integrations With AI

Exalate is an AI-powered integration solution that connects Jira and ServiceNow instances. It also supports integrations with systems such as Azure DevOps, GitHub, Zendesk, Salesforce, etc.

It comes in two modes: the Basic mode and the Script mode. The Basic mode is a no-code template that you cannot configure. It’s suitable for simple sync scenarios. 

The Script mode helps you utilize the full potential of Exalate. In this mode, you can implement any kind of integration scenario using Groovy-based scripts

Exalate has two AI features.

Aida – AI Sidekick

Aida is a standalone AI documentation assistant that fetches vital information from the Exalate documentation. However, Aida cannot embed the script in the UI or generate sync scripts for you.

Aida - Exalate sidekick

To get information about anything related to Exalate without sifting through every page of the documentation, prompt Aida with detailed information and requirements.

AI Assist

AI Assist is a dedicated AI script builder intrinsically embedded in the configuration console. It is directly embedded in the scripting console and takes into consideration your existing sync rules when suggesting scripts.

Sync rules in Jira

Both systems accept user prompts and process them in order to generate code snippets for scripting connections and mappings, but the expected output from each can be different. Check out the difference between both these AI technologies here

How to Set Up a Jira ServiceNow Integration Using AI Assist

Say you want to sync statuses between Jira Cloud and ServiceNow. Here are the steps to follow:

Install Exalate on both Jira and ServiceNow from their respective marketplaces. You can also start the process from the integrations page. 

Set up a Script mode connection between both instances.

To set up a connection, one side initiates the connection and the other side accepts the connection invitation. The Exalate UI remains the same on all platforms, so it doesn’t matter which side you start from.

Go to the “Connections” screen in any one of the systems and click “Initiate connection”. Enter the destination instance URL. Imagine you have started from the ServiceNow side, your destination URL would be the Jira cloud URL.

Choose the Script mode. 

Configuration modes in Exalate

An invitation code is generated. Copy and keep it safe somewhere. 

Now head to your Jira Cloud instance. And this time click the “Accept invitation” button. Paste the invitation code you just copied. 

Select the Jira project you want to sync ServiceNow entities into. You can change this anytime in the sync rules section. 

Jira is successfully connected to ServiceNow. You can directly click the “Configure sync” option or choose to edit the connection in the “Connections” tab. 

Configure Your Sync Rules


In the edit connection section, you will come across the Rules tab and the Triggers tab.
Let’s discuss the Rules tab first.

Under both the Incoming sync and Outgoing sync boxes in Rules, you’d see some default scripts. With these scripts, you can sync basic information like summary, description, comments, attachments, etc. between Jira and ServiceNow.

As their name suggests, Incoming sync rules decide how to map the information coming from the remote side, whereas Outgoing sync rules decide what information you want to send to the remote side. These rules exist independently in Jira and ServiceNow so you can modify them according to your requirements. There are plenty of script helpers to get you started.

Use AI to Generate Sync Rules

Choose the correct sync side depending on your needs.
For instance, I want to map and sync statuses from ServiceNow to Jira. So, I need to edit the Incoming sync rules section in Jira.

Enter a detailed prompt describing the sync requirements, such as

“When a user creates an incident on ServiceNow, the name appears as a string value in the custom text field in the Jira issue named “User Info”.”

The AI will generate an output in the textbox. Here’s a sample video of how you can use AI Assist to map and sync custom fields between Jira and ServiceNow.

When the AI is done generating the output, the green highlights are suggested additions, while the red highlights are the suggested deletions. 

If the output is to your satisfaction, click Insert Changes

If the output is incorrect, click Discard.

Refine your prompt till you are satisfied with the output. 

Automate Your Jira ServiceNow Integration

Now, it’s time to automate data exchange between your Jira and ServiceNow connection. Use Triggers to do that. Triggers are present as a separate tab next to the Rules section.

You can create a new trigger by clicking the Create Trigger button. Choose the entities in Jira and ServiceNow to which the trigger will apply.

Use JQL (Jira Query Language) in Jira and ServiceNow advanced search syntax in ServiceNow to set the triggers in both systems. 

Once done, Publish the changes. 

Now, the established connection is ready to start syncing data between Jira and ServiceNow. Based on the sync rules, your connection should start working as expected.

Summing Up

AI-powered Jira ServiceNow integration can be the game changer for script-based syncs if applied correctly.

With a solution like Exalate, you get a scripting assistant as well as a documentation sidekick to help your organization become more efficient with script generation. 

Remember that AI-generated scripts can often contain errors, just like other solutions. Therefore, you need to review the output to ensure that it aligns with your needs.

Make AI-powered automation work for you by adding automated triggers to control how your sync works. Consider troubleshooting with AI to reduce the time spent looking for errors and bugs.
If you have a specific use case in mind and are wondering how AI Assist can help you set it up faster and easier, contact our solutions engineers for a free demo.

Recommended Reading:

Exalate Achieves Over 50% Reduction in Cloud Costs Through Partnership with Whitesky.cloud

Whitesky Partnership

This case study is also published on whitesky.cloud.

Whitesky.cloud partnered with Exalate to help reduce cloud infrastructure costs, leading to a successful reduction of over 50% in Exalate’s cloud platform expenses. 

About Exalate

Exalate, headquartered in AntFrens without requiring additional user accounts across platforms. Exalate’s Script Mode is designed to handle even the most complex integrations, making it the preferred solution for both internal and cross-company use cases. Additionally, the recent introduction of AI Assist, an AI-driven feature, further enhances the user experience by generating sync scripts directly within the Exalate user interface, simplifying the integration process and reducing manual work.

About whitesky.cloud

Whitesky.cloud (GIG.tech N.V.), headquartered in Lochristi, Belgium, is a European cloud service provider specializing in custom, sovereign cloud environments tailored to the specific needs of its clients. With whitesky, customers retain full ownership of their hardware, data center facilities, and network connections, all delivered in an as-a-service model that ensures flexibility without compromising control. Serving diverse clients across the Americas, Europe, and Africa, whitesky.cloud offers a powerful alternative to traditional on-premise virtualization solutions (such as VMware, HyperV, Nutanix, OpenStack, …) and hyperscaler clouds. By giving clients control over both budget and data sovereignty, whitesky.cloud enables organizations to build and manage their own private, secure, and scalable cloud environments with European innovation at the core.

Strategic Partnership for Cloud Cost Optimization

In early 2023, whitesky.cloud approached Exalate with a proposition to help reduce its cloud infrastructure costs, offering an opportunity to leverage whitesky’s growing Kubernetes-as-a-service capabilities. This partnership presented Exalate with the chance to cut expenses while maintaining the flexibility and scalability required for their operations. By adopting a hybrid cloud approach, combining both Google Cloud for variable workloads and a private cloud for more consistent needs, Exalate was able to optimize performance and cost.

Phase 1: Adapting Exalate’s Platform for a New Cloud Environment

The collaboration began with adapting Exalate’s existing platform, which had been deployed on Google Cloud, to work with any Kubernetes cluster. Exalate’s original tooling was heavily integrated with proprietary Google Cloud APIs, so the first step was to transition these systems to work directly with Kubernetes. This enabled Exalate to take full advantage of whitesky.cloud’s infrastructure while retaining the platform’s original capabilities.

Phase 2: Transitioning to whitesky.cloud’s Infrastructure

Once the initial adjustments were made, Exalate migrated its staging and QA environments to the whitesky public cloud. This allowed Exalate to familiarize itself with the whitesky.cloud environment and validate its applications on a SUSE Rancher-based Kubernetes infrastructure. Rancher, a widely respected Kubernetes distribution developed by SUSE, ensured that the platform remained rooted in European technology, reinforcing the region-specific focus of whitesky.cloud. After this successful validation, Exalate expanded its commitment by transitioning its as-a-service customers to a dedicated private cloud hosted by whitesky.

Phase 3: Building Exalate’s Private Cloud

In addition to acquiring hardware, building a private cloud requires reliable data centers and connectivity partners. whitesky.cloud guided Exalate through this process, ensuring that Exalate could make informed decisions. Leveraging whitesky.cloud’s longstanding partnership with Destiny as an ISP, Exalate chose Destiny for connectivity. After evaluating several data centers, Exalate selected the Tier 4 Antwerp 2 facility operated by Datacenter United. Their hardware was sourced from S3S, a trusted hardware partner of whitesky.cloud for over 20 years.

Phase 4: Managing the Transition from Google Cloud

With Exalate’s contract with Google Cloud set to expire in late 2023, the timeline for transitioning to the private cloud was tight. To manage this transition, Exalate migrated the majority of its customers to whitesky’s public cloud locations in Belgium and the Netherlands, while some customers opted to stay on Google Cloud at a premium cost for continued service. This strategic move allowed Exalate to avoid renewing costly contracts with Google Cloud while preparing for the private cloud launch.

March 2024: Exalate’s Private Cloud Goes Live

By March 2024, Exalate’s private cloud was fully operational. After a two-month validation period, Exalate began migrating its customers from the whitesky public cloud to its new private cloud. Three months after launch, Exalate’s private cloud was running at full capacity, and additional hardware was ordered to support the expected growth in the coming weeks.

Looking Ahead: Strengthening the Partnership

As both companies reflect on the success of this collaboration, they are excited about the next phase. With whitesky’s expertise and its robust technology, Exalate is well-positioned for future growth, ensuring that its platform remains scalable, secure, and efficient for the long term.

Exalate and Avisi: Simplifying Integration Management

Exalate and Avisi

About Avisi

Avisi supports organizations in their digital transformation by delivering innovative and reliable IT solutions. The company stands out by combining specialized expertise in software development, artificial intelligence, and DevOps with sector-specific experience across the energy, financial services, and government sectors. This unique approach enables Avisi’s clients to effectively anticipate complex challenges within their domains and continuously drive innovation in rapidly changing environments.

The Exalate Story

Exalate started as a product of the Idalko brand, a consultancy focused on Atlassian tools. It has since grown into an independent company, providing a leading integration solution in the global market. Exalate was developed to address a common challenge: customers wanted to collaborate across teams while continuing to use their preferred task management systems. For instance, one organization might use Jira, while another relies on ServiceNow.

Rather than forcing teams to adapt to systems that do not meet their needs—which often results in inefficiencies and errors—Exalate enables seamless data synchronization across platforms, allowing each team to operate within its own familiar environment.

Today, Exalate supports over 2,500 organizations worldwide in securely and efficiently synchronizing data across systems. Its flexibility and capacity to manage complex integration scenarios make it the preferred solution for both cross-team and cross-company needs, earning the trust of businesses of all sizes globally.

Looking ahead, Exalate is set to transform the integration process with AI-powered capabilities.

The Challenges

From the very beginning, Exalate has been driven by a vision of creating a network of interconnected organizations, collaborating seamlessly through synchronized systems. It initially started with basic one-to-one integrations, such as connecting Jira to Jira, where admins on both these instances needed to administer and manage connections on their side independently. 

As the user base grew, it became more complex to manage multiple connections for every system. For instance, connecting Jira to Zendesk requires administrators in both systems to manage and modify connections. When companies work with hundreds or even thousands of customers, managing all connections becomes challenging. Logging into numerous systems to make changes is inefficient, and the risk of configuration errors disrupting connections—and potentially leading to data loss—grows. Recognizing these challenges, Exalate is evolving. The next step in its journey is to improve connection management, bringing it closer to realizing the full potential of its network vision. This evolution is focused on making the platform even more powerful and efficient in enabling interconnected collaborations on a wider scale, all while maintaining its decentralized and secure architecture.

The Solution: Exalate SyncRoom

Exalate partnered with Avisi to develop SyncRoom, a forthcoming feature designed to streamline and simplify connection management.

SyncRoom will offer administrators the ability to manage their integration networks and connected systems (referred to as nodes) from a single interface. SyncRoom will provide a complete view of all active connections, logs, and error notifications, allowing administrators to monitor connection health and address issues quickly—without having to log into each individual system.

A standout feature of SyncRoom is its flexible permission settings. While Exalate administrators can access all connections and servers, permissions can also be restricted to specific teams or groups. This enables organizations to manage their own set of servers and networks without impacting others, giving teams full autonomy within their designated environments. Whether you’re a small team or a large enterprise, SyncRoom will adapt to your needs.

This upcoming feature is a key step toward Exalate’s broader vision: automating connection management. In the future, SyncRoom will allow administrators to specify the outcomes they want and AI will take over the configuration process, making connection management both intelligent and effortless.

Data Security

Security remains a core principle at Exalate. SyncRoom will maintain the original peer-to-peer architecture, where only the connected servers communicate directly, ensuring that all data exchanged between systems is encrypted. Even though connection management will be concentrated in SyncRoom, data transfers will remain secure, direct, and fully encrypted.

Seamless Collaboration

The development of SyncRoom has resulted in close collaboration between Exalate and Avisi. The project started with a two-day Software Requirements Sprint to define the platform’s key features and functions. Exalate’s team, including a Product Owner, collaborated with Avisi’s Requirements Engineer and developers. They worked together on wireframes and design sketches, which were continuously refined based on feedback from both teams

The platform itself was developed with Kotlin and a React-based front-end. Keycloak was used to secure the platform. The collaboration between the Exalate and Avisi teams, with support from UX experts, ensured that the platform not only worked well functionally but also offered a pleasant user experience.

Exalate anad Avisi collaboration feedback

Results and What’s Next?

SyncRoom is currently in active testing with a select group of users. These tests provide valuable feedback and insights that will help refine the platform before its full release. While SyncRoom is not yet available to all Exalate users, the initial response has been overwhelmingly positive, and its future release promises to bring even more innovation to Exalate’s already robust integration capabilities. 

Read the Dutch version of this case study here.

Disclaimer

SyncRoom is an upcoming Exalate feature, currently under development. This case study outlines its concept and intended functionality. SyncRoom is not yet available for public use. The official release date will be announced in due course. For the latest updates on Exalate’s features and capabilities, please visit the product portal

Exalate Does It Again: Ranked Among Benelux’s Top 50 Software Companies

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For the second year running, we’ve landed a spot on the Main Software 50 Benelux ranking. In an ecosystem packed with tech innovators and growing software companies, we’re proud to keep our place among the top performers shaping the future of software.

What is the Main Software 50

The Main Software 50 is the definitive ranking of private software companies in the Benelux region. Organized by Main Capital Partners, a leading software investor with a global presence, this list shines a spotlight on the most dynamic players in the Netherlands, Belgium, and Luxembourg.

This year’s ranking is particularly exciting-collectively, the top 50 companies achieved 32% revenue growth, with SaaS models now contributing an impressive 72% of revenue. The rankings evaluate revenue growth, profitability, SaaS performance, and international reach, with the results verified by independent research firm Dialogic.

Every day, we’re pushing the boundaries of what’s possible with integration technology, and our growing community of users and partners keeps proving we’re on the right track,” says our CEO Francis Martens.

To Our Amazing Community

This achievement is yours. To our users, for placing your trust in us to solve your toughest integration challenges. To our partners, for helping us expand our reach. And to our team, whose creativity and dedication turn ambitious ideas into reality – thank you. Together, we’re turning integration complexity into opportunities for growth and collaboration.

The tech scene in Benelux is buzzing with innovation, and we’re excited to be at the heart of it!

Here’s to another year of breaking barriers!

Check out the full Main Software 50 Benelux 2024 announcement here.

Aida and AI Assist: What You Need to Know

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At Exalate, the path to use AI in integrations has been anything but traditional. While many view AI simply as a trend, we see it as a medium to break down complex integrations, making them more accessible and efficient. 

While bringing multiple AI capabilities to you, we developed two distinct tools: Aida, a virtual guide, and AI Assist, an advanced scripting co-pilot for crafting and refining sync rules. AI Assist was born out of the need to make the process of setting up complex integration use cases easier, especially true for script-based solutions like Exalate. 

Each has its own strengths and offers support at different stages of your integration journey. 

To help you make the most of these AI capabilities, we highlight their key differences, unique features, and real-world examples to guide you in using them effectively.

Meet Aida: Your Friendly Exalate Sidekick

Aida is an AI-enabled documentation assistant, that improves searchability, making it quicker and easier to get answers to your questions.  

She’s like your personal sidekick, ready to help you with everything you want to know about Exalate. 

She has a vast knowledge of the Exalate documentation, features, services, and integration possibilities. 

How does Aida work? 

You can find Aida here

Just type your questions into the text box, and Aida will display the answer. She’ll provide you with all the relevant information along with the correct documentation links for further reference. 

You can also select specific platforms to give Aida more context, and she’ll factor them in to provide a more platform-specific answer.

She’s currently integrated within the Exalate documentation and the community site and is accessible whenever you need her.

Use Cases Where Aida Shines

Aida steps in when you need quick insights or guidance about Exalate’s core functions. 

For instance, if you are an admin new to Exalate and want to learn more about installing it on Jira, Aida will break down the steps for you. 

Or let’s say you have already created a connection but want to know more about setting up Sync rules using the Exalate admin console – Aida can guide you through it. 

Example Scenarios for Aida

  1. Getting Started with Exalate
    Say you want a basic getting started guide to integrate Jira and Azure DevOps using Exalate. Aida will provide you with step-by-step instructions, taking the guesswork out of the initial setup. 
  2. Exploring the Features or Capabilities
    Maybe you’re wondering, “Can Exalate sync comments and attachments between Jira and Zendesk?”. Aida will answer directly, providing you with the relevant doc pages, and reducing the overall time you spend on the doc site.

AI Assist: An Expert Co-pilot to Craft Sync Rules with Precision

While Aida will provide you with everything you want to know about Exalate, AI Assist takes things a step further, by helping you implement what you have scoped together with Aida. 

Designed for users of all skill levels or technical proficiencies, AI Assist helps create dynamic sync scripts for simple or complex integration use cases. 

It’s built upon Exalate’s powerful scripting engine to suggest sync rules and optimizations, based on user prompts. 

How does AI Assist Work?

AI Assist is available for all Script mode users for free and is embedded within the Exalate console. 

Jira Sync rules in Exalate

Within the sync rules section, you’ll now see a text box, where you enter your sync requirements. Be as precise as possible. 

After you’re done prompting, AI Assist will take a look at your existing configuration and sync rules and suggest scripts based on the Exalate API. 

You can choose to insert or discard the AI-suggested changes. Refine the prompt if required before publishing your changes. 

You can learn more about configuring Exalate Script mode connections with AI Assist here

Note: We also recommend going through the AI Assist prompting guidelines to get a clearer picture. 

Use Cases: Where AI Assist Makes a Difference

Imagine a developer struggling to map and sync custom fields accurately between Jira and ServiceNow. 

Just prompt AI Assist the custom field mappings you want to achieve between Jira and ServiceNow in natural language. Specify any additional requirements and hit enter. 

AI Assist reviews your existing scripts, suggests new scripts to add, and offers specific adjustments or corrections, thus cutting down trial-and-error time.

Key Differences: Aida vs. AI Assist

While both Aida and AI Assist make Exalate more user-friendly, they serve very different purposes:

Aida is a conversational AI assistant for onboarding and general Exalate-specific queries. It’s there to simplify the learning curve and provide immediate answers.

AI Assist is a scripting co-pilot, designed for users who want to craft precise and dynamic sync rules, without the hassle of coding them from scratch. 

Difference between Aida and AI Assist

Aida and AI Assist: The Perfect Pair for All Your Integration Needs

Together, Aida and AI Assist cover the full spectrum of user’s integration needs.

So, you have your integration requirements in hand. You scope them out with Aida and move from this scope to a fully functional sync with AI Assist.

From learning Exalate’s basic features with Aida’s help to generating and fine-tuning complex sync rules with AI Assist, these tools provide a cohesive AI-powered experience that supports users at every stage. 

Exalate’s AI tools keep everything related to integrations both accessible and effective, empowering users to achieve seamless cross-company integration with ease. 

Note: You can learn more about the data privacy and security policies related to our AI tools here.

However, keep in mind that, like any AI technology, Aida and AI Assist can occasionally make mistakes or misinterpret prompts. Staying vigilant, crafting clear prompts, and carefully reviewing results will help ensure that the AI works effectively.

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