Exalate’s Atlassian Marketplace Growth: The Vision, the Numbers, and the Path Forward

At Exalate, we believe nothing is out of reach. Achieving what we value the most requires hard work, dedication, resilience through failures, and lots of learning along the way. So, has our journey been successful?

That depends on how you define success. Is it simply numbers on a chart? For us, it’s something deeper—the drive to give back to the community and make a real impact. Have we succeeded in that? Absolutely. But what about the numbers? Fortunately, the answer is a resounding yes there too.

It all began with Francis, our co-founder, who was determined to create products that added value within the Atlassian ecosystem, addressing real-world challenges. His commitment helped shape our vision, making an impact both locally and globally.

Today, Exalate’s growth as an integration app within the Atlassian marketplace speaks for itself. With nearly 5,000 active installs, we stand tall among our competitors.

We’d like to share with you this vision that drives Exalate’s approach to innovation, collaboration, and continuous growth.

Let’s take a closer look at how we arrived here, the numbers that bear witness to our journey, what sets us apart, and the vision that guides us forward.

Our Journey So Far

Exalate began as a solution to a fundamental challenge: finding a way for incompatible systems to talk to one another and making integrations truly flexible and scalable.

It grew to become the top choice for organizations seeking reliable, customizable sync solutions in the Atlassian ecosystem.

Under the guidance of our integration experts, we have consistently focused on flexibility and user empowerment.

This commitment to adaptability has shaped Exalate into a tool that works not just across platforms but across organizations, bridging team gaps and making collaborations truly work.

How do we fair against our competitors?

From the beginning (since 2018), Exalate has led the way, gaining more installs than any competitor in the Atlassian marketplace.

Exalate’s numbers—close to 5,000 active installs—show just how widely our approach resonates.

Exalate active installs in the Atlassian marketplace

We continue to see exponential growth within the Atlassian ecosystem, leaving competitors behind as we plan to expand and meet our users’ needs through AI-assisted integrations, centralized connection management, new connectors, and much more. Learn more about our upcoming product initiatives here.

Exalate’s Atlassian Marketplace Share

Since its inception, Exalate has held an impressive 28.9% market share, a figure that not only underscores our popularity but also highlights our robust customer base.

Exalate's share in the Atlassian marketplace

Our tool’s reputation is strengthened by its regular presence in the Atlassian Spotlight.

The Atlassian Marketplace Spotlight program highlights high-quality apps that meet rigorous standards for reliability, customer satisfaction, and consistent performance, giving them greater visibility to users on the Atlassian Marketplace.

The Exalate Difference

Unmatched Flexibility

At Exalate, we boldly state that there’s nothing you cannot sync.

With the growth of template-based or drag-and-drop-driven integration apps in the Atlassian marketplace that claim easy onboarding and setup, there’s also a growing dissatisfaction where users are being limited by what the tool has to offer.

We give such users the freedom to implement deep integrations for any use case that comes to their mind. From syncing multi-level complex Jira issue hierarchies to syncing third-party plugin data from Insights, Tempo, etc., the possibilities are endless.

After all, having the flexibility to sync anything you want isn’t something our users would want to exchange with tools that limit you with their use cases.

Exalate Atlassian marketplace review on flexbility

Distributed Architecture

Our customers, especially in the cybersecurity domain love us for the discretion we provide by allowing them to keep their integration independent of the other side. By giving Jira admins full control over how data flows between their systems, we enhance the integration security even further.

Exalate review for decentralized integration

Integration is a huge endeavor especially if done across multiple companies. In such a scenario, offloading the entire integration setup and maintenance responsibility to a single admin can be dangerous, leading to a high chance of accidental leakage of shared data.

Global Support

We understand that our customers operate around the clock, and hence we’ve built a strong support team that spans all time zones: APAC, EMEA, and the US.

Additionally, we have our solution engineers who work along with the support team.

Whether it’s a quick troubleshooting session or a deeper dive into customization, our team is always ready to help you right from the start. They are consistently praised for their responsiveness and expertise.

It also shows we have what it takes to scale, the required expertise, and specialized support, providing a holistic superior customer experience and better delivery.

Rave Reviews

Customers highlight Exalate’s adaptability, noting how it has transformed their team collaboration.

Here are a few of our best reviews:

Take your time to dive into what’s possible. There’s so much more under the hood that you could do – if you keep it simple and use the defaults, it’s only 5% of what you can do, you could build crazy and cool stuff

MAARTEN CAUTREELSDPG MEDIA

Being programmers, we first looked into writing our own synchronization solution, of course, including using Jira automation and GitHub integration. But it quickly became clear that this would have become a time-consuming and probably an expensive side project. When looking at the solutions on the market, Exalate was the one with the right features and the most comprehensive solution. Even if time and budget had not been an issue, I think we would still have gone for Exalate.

GERWIN KLIEN
CHAIR OF THE TECHNICAL STEERING COMMITTEE OF THE FOUNDATION

We can now handle around 500 customer incidents per week, thanks to Exalate, which is a very good result regarding the number of products we’re dealing with. It synchronizes 45x faster than our previous solution. Nowadays our Jira setup is also easier to manage since all the complexity related to the sync is done by Exalate’s powerful scripting capabilities and hence there’s no need for extra add-ons

CHRISTOF CUYPERS
GANTNER

It’s definitely about flexibility. The solution is really configurable, and we could configure what we need by following the documentation. If you know what you’re doing, you really can configure all sorts of things with it and get it to work for your specific use case. You can even think outside the box to save money as a result. Actually, we did not know this could be an extra benefit of using the tool in the first place!

PIOTR RADTKESENIOR
PROJECT MANAGER AT NETGURU

Our Clients

Social proof speaks volumes. Companies of all sizes, including some of the world’s most recognized brands, rely on Exalate for their integration needs. These partnerships reinforce Exalate’s position as a trusted, high-quality solution for software integration challenges.

NVISO, a Brussels-based cybersecurity firm, used Exalate with their existing systems like Jira and ServiceNow to optimize security incident management and improve communication with customers. This allowed them to maintain workflows, enhance collaboration, and expand their network seamlessly, providing a competitive edge in managing customer security while reducing operational friction.
Netguru used Exalate to connect their DevOps and marketing teams in Jira, achieving a 95% cost reduction for their Service Desk. Exalate’s flexibility allowed Netguru to sync tickets between Jira Software and Jira Service Management and proved essential for handling complex project needs.
Vodafone Germany used Exalate to enhance its operational efficiency by automating cross-company Jira integrations. The solution allowed Vodafone to control vendor-specific data visibility, ensuring synchronization of only relevant information. With over 20,000 synced entries, Exalate became essential in maintaining data consistency across multiple Jira instances.

Our Path Foward: Innovation with AI and Growth

At Exalate, we started testing the waters early to understand how we can use AI to transform the way integrations work.

Our journey started with Aida, our very own documentation assistant, your go-to guide for everything Exalate.

Then we launched AI Assist, the first-ever integration co-pilot, transforming how users approach sync configurations, making the script generation process simpler, faster, and more intuitive.

For those unfamiliar, Exalate’s Script mode is the mind behind its flexibility and ability to support advanced use cases. This mode is based on Groovy-based scripts.

With AI Assist, users can now type their sync requirements in natural language and AI will take care of suggesting the scripts. No more taking short trips for the code snippets to the Exalate documentation or coding it from scratch – if you can think of it, you can sync it!

As we look to the future, our vision is clear: to make Exalate the go-to integration platform to establish a worldwide network of connected companies.

We’re constantly exploring ways to improve our tool, with new features and enhancements to meet the evolving needs of our users.

We’re dedicated to making Exalate the most flexible, innovative, reliable, and customer-focused solution on the market.

Final Word

Exalate’s growth in the Atlassian Marketplace is no accident—it’s the result of a relentless focus on flexibility, customer satisfaction, and innovation.

As we continue to expand and improve, we’re excited to bring even more users into the Exalate community.

We invite you to join us on this journey and discover firsthand what sets Exalate apart from the rest.

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