ServiceNow is a versatile digital transformation platform widely used for its customization capabilities. This extends to ServiceNow’s IntegrationHub, a popular choice for businesses seeking to integrate ServiceNow with work management systems like Jira, Salesforce, Azure DevOps, and others.
As the demand for integration solutions grows, so does the need for alternatives that offer comparable features with greater flexibility, better pricing, or specialized capabilities for scenarios that IntegrationHub doesn’t handle well.
This guide explores the most valuable IntegrationHub alternatives, helping you find the right fit based on your specific integration requirements, whether that’s bi-directional sync, cross-company collaboration, or complex ITSM workflows.
Quick Comparison: IntegrationHub Alternatives at a Glance
| Tool | Best For | Bi-Directional Sync | Real-Time | Pricing Model |
|---|---|---|---|---|
| Exalate | Complex intra and cross-company integrations with full control | ✅ Native (script-based) | ✅ Yes | Per active items in sync |
| Boomi | Enterprise data orchestration | ⚠️ Configurable (requires custom dev) | ❌ No (batch/polling 5-60 min) | Per connector, quote-based |
| MuleSoft | API-first enterprises | ⚠️ Requires API development | ⚠️ Near real-time | Per vCore/API, quote-based |
| ZigiOps | No-code ITSM integrations | ✅ Native | ✅ Yes | Per integration |
| ONEiO | Managed integration service | ✅ Native | ✅ Yes (24/7) | Subscription (€99+/mo) |
| Workato | Workflow automation | ⚠️ Via separate recipes (not native) | ❌ No (task-based delays) | Per task, quote-based |
| Unito | Mid-size teams needing 2-way sync | ✅ Native | ✅ Yes | Subscription |
Why Teams Look for IntegrationHub Alternatives
IntegrationHub allows you to execute third-party APIs as a part of a flow when a specific event occurs. An event can be as simple as a high-priority incident. It calls these integrations “spokes,” which are easy to configure and allow you to perform various actions without writing code. For instance, you can use the Jira spoke to connect Jira with ServiceNow.
ServiceNow’s IntegrationHub has around 180+ spokes that allow integrations with apps like Slack, Microsoft Teams, GitHub, Miro, monday.com, and more. Additionally, it has an eBonding spoke that connects two ServiceNow instances without requiring a separate IntegrationHub subscription.
IntegrationHub works well when you need:
- Simple outbound integrations from ServiceNow
- Pre-built spokes for common applications
- Low-code integration within the ServiceNow ecosystem
- One-way data flows triggered by ServiceNow events
IntegrationHub falls short when you need:
- Bi-directional sync: IntegrationHub is primarily designed for outbound integrations. Setting up a fully functional, ongoing two-way sync requires significant custom development.
- Cross-company integration: ServiceNow controls the integration, which doesn’t work for organizations needing secure integrations with external partners where both sides need independent control.
- Non-ServiceNow connections: If you need to connect systems like Jira Service Management to Zendesk, you cannot use IntegrationHub spokes since one side must always be ServiceNow.
- Advanced use cases: Out-of-the-box capability is limited. Custom code development for advanced sync becomes lengthy and difficult to maintain.
- Cost-effective scaling: Spokes are bundled in subscription packages, and pricing is limited by transaction counts that can be quickly exhausted.
- Clear troubleshooting: Error messages lack context, making diagnosis difficult.
In my experience, people looking at IntegrationHub alternatives often lean towards platforms that offer either no-code simplicity or script-based flexibility for complex scenarios. ServiceNow users tend to be technical and recognize what simple code can offer integrations.
IntegrationHub Alternatives
1. Exalate
Exalate is a bi-directional integration platform designed for complex sync scenarios, particularly cross-company integrations where both parties need independent control over their data flow.
What makes Exalate different:
Unlike IntegrationHub’s spoke-based approach, Exalate uses a Groovy-based scripting engine that handles everything from basic field mapping to advanced transformation logic. The platform gives each side of an integration full operational control over what data they send and receive, making it ideal for partner integrations, MSP relationships, and M&A scenarios.
Key Features:
- Unified console: Manage all integrations from a single interface, with network visualization showing how your systems interconnect
- AI-assisted configuration (Aida): Describe what you want to sync in plain language, and Aida generates the Groovy scripts. Aida also helps troubleshoot sync errors with context-aware suggestions
- Test Run: Safely test your sync scripts before deploying to production, reducing the risk of errors affecting live data
- Script versioning: Track changes to your sync rules with version history and rollback capability
- Integrated retry mechanism: Handles downtimes automatically and resumes sync from the point of interruption
Supported Connectors:
Jira Cloud, ServiceNow, Salesforce, Azure DevOps (Cloud and Server), Zendesk, GitHub, Freshdesk, Freshservice, Asana, plus early-access connectors including Xurrent, TOPdesk, Ivanti, HaloITSM, SolarWinds, and ConnectWise. You can also request custom connectors here.
Security:
Exalate is ISO 27001:2022 certified. The platform uses state-of-the-art authentication frameworks (API keys, OAuth, PAT) and doesn’t require system credentials for integration management access. Data is encrypted both in transit and at rest. Visit the Exalate Trust Center for full security documentation.
Exalate Pros and Cons:
Pros:
- Rapid integration setup with granular control over data exchange
- Flexible enough to implement virtually any sync scenario
- AI-assisted configuration reduces the scripting learning curve
- Extensive documentation, community, and video resources
- Worldwide support team
- Full operational control is maintained on each side of the integration
Cons:
- Can have a moderate learning curve for advanced scenarios
- The notification system has room for improvement
Pricing:
Exalate uses outcome-based pricing: you pay based on how many work items you’re actively syncing between systems. You can choose a different plan for each integration you create.
For example, if you’re syncing 50 work items between Jira and ServiceNow, you pay for those 50 items regardless of how many updates occur or how many users interact with them.
Use the Exalate pricing calculator to estimate costs for your specific setup.
Best for: Organizations needing bi-directional sync with operational control, cross-company integrations, MSP/partner collaboration, and complex ITSM workflows.
Not for: Teams needing only simple one-way automations where IntegrationHub spokes suffice.

2. Boomi
Boomi is an integration platform as a service (iPaaS) that connects systems, databases, and applications. It provides API management capabilities and a centralized platform to connect cloud and on-premise applications without complex coding or hardware.
Key Features:
- ETL (Extract, Transform, and Load) capabilities
- Master Data Hub for centralized business data
- B2B/EDI Management for trading partner communications
- API Management for custom API creation and deployment
- Flow for custom workflow automation
Boomi Pros and Cons:
Pros:
- Wide range of connectors
- Scalable, reusable, and low-code
- Support for real-time and batch integrations
Cons:
- Complex transactions require coding
- Performance concerns for high-volume integrations
- Navigating support can be challenging
- Complex licensing model
Pricing: Plans include Professional, Pro Plus, Enterprise, and Enterprise Plus. Contact sales for pricing.
Best for: Enterprise organizations needing broad data orchestration across many systems.
Not for: Teams specifically needing deep bi-directional ITSM sync or cross-company integration control.
3. MuleSoft Anypoint Platform
MuleSoft Anypoint Platform provides tools for building, managing, and scaling APIs and integrations. It supports both on-premise and cloud applications with a focus on API-first architecture.
Key Features:
- API Manager for centralized API design, deployment, and monitoring
- Anypoint Studio for graphical integration design
- DataWeave transformation language for data mapping
- Mule runtime engine for deployment flexibility
- Anypoint Exchange library of pre-built connectors and templates
MuleSoft Pros and Cons:
Pros:
- Comprehensive API management with interactive UI
- Integration with multiple platforms and services
- Customer support is included with packages
- Low-code setup options
Cons:
- Improvements needed in deployment strategy and access management
- Higher licensing costs are challenging for small businesses
- Complex pricing model
- Steep learning curve
Pricing: Gold, Platinum, and Titanium tiers. Request a quote for specific pricing.
Best for: API-first enterprises with significant development resources.
Not for: Teams needing quick bi-directional sync without extensive development investment.
4. ZigiOps
ZigiOps is a no-code integration platform focused on ITSM tool connections. It offers pre-built templates for common ServiceNow integration scenarios with real-time bi-directional sync capabilities.
Key Features:
- No-code configuration interface
- Pre-built integration templates for ITSM tools
- Real-time bi-directional data sync
- Support for ServiceNow, Jira, Azure DevOps, Salesforce, and others
- Custom field mapping and transformation
ZigiOps Pros and Cons:
Pros:
- Quick setup with pre-built templates
- No coding required for standard scenarios
- Real-time synchronization
- Cost-effective compared to IntegrationHub
Cons:
- Limited flexibility for highly customized scenarios
- Smaller connector ecosystem than larger iPaaS platforms
- Less suitable for cross-company integrations requiring independent control
Pricing: Contact sales for pricing based on connections and requirements.
Best for: Teams wanting quick, no-code ITSM integrations without complex customization needs.
Not for: Organizations needing deep scripting control or cross-company integrations with autonomous control on each side.
5. ONEiO
ONEiO is a cloud-based integration solution specializing in ITSM tool connections with a managed service approach. They handle integration complexity so your team can focus on operations.
Key Features:
- No-code integration platform with turnkey solutions
- Context-specific integration logic
- ONEAi artificial intelligence model for IT service integration
- Managed integration service option
ONEiO Pros and Cons:
Pros:
- Easy to use and implement
- Responsive support team
- Good root cause analysis for integration problems
Cons:
- Some features are missing, like detailed rule analysis
- No direct contract (through partners only)
- Limited integration performance reporting
- Complex error searching
Pricing: Contact sales for a quote after the free trial.
Best for: Organizations preferring a managed integration service with less hands-on maintenance.
Not for: Teams needing detailed control over integration logic or wanting to avoid partner-based contracts.
6. Perspectium
Perspectium is a ServiceNow-native integration solution designed for high-volume data replication scenarios. Unlike API-based approaches, it uses a Publish-Subscribe model that doesn’t impact ServiceNow performance.
Key Features:
- Message Broker System (MBS) for scalable data transfer
- Native ServiceNow installation
- High-throughput capability (20+ million records per day)
- Support for bulk data replication and eBonding
- Purpose-built for ServiceNow environments
Perspectium Pros and Cons:
Pros:
- Excellent for high-volume data scenarios
- Doesn’t throttle ServiceNow performance
- Native ServiceNow integration
- Strong for reporting, analytics, and BI use cases
Cons:
- ServiceNow-focused (limited for non-ServiceNow integrations)
- Requires specialized implementation
- Less suitable for simple integration scenarios
Pricing: Custom pricing based on requirements.
Best for: Organizations with high-volume ServiceNow data replication needs, especially for reporting, analytics, or BI purposes.
Not for: Teams needing flexible cross-platform integrations beyond ServiceNow-centric scenarios.
7. Workato
Workato is an integration and automation platform that connects applications and automates workflows without extensive coding. It focuses on combining integrations with business process automation.
Key Features:
- Flexibility to publish APIs, build data integrations, and create custom bots
- Common Workato Runtime (CWR) for scalable execution
- Recipe-based automation with triggers and actions
- Event stream processing capabilities
Workato Pros and Cons:
Pros:
- Intuitive UI and straightforward implementation
- Good documentation and customer support
- Recipe logic scales from simple to complex
- Extensive library of pre-built connectors
Cons:
- Some simple operations require significant manipulation
- The platform can seem overwhelming for beginners
- Complex pricing structure
- Constraints with large file uploads or processing
Pricing: Contact sales for pricing.
Best for: Teams wanting to combine integration with workflow automation across business processes.
Not for: Organizations specifically needing deep bi-directional ITSM sync with independent control.
8. Celigo
Celigo is an iPaaS platform providing automation for business users and IT teams. It supports pre-built connectors for SaaS applications with AI-powered data processing capabilities.
Key Features:
- Drag-and-drop integration with advanced script injection options
- AI for time-consuming tasks and data mining
- Template packaging for team reuse
- Support for databases and SaaS applications
Celigo Pros and Cons:
Pros:
- User-friendly and intuitive interface
- Great customer support across channels
- Good documentation and public forums
Cons:
- Error logs not comprehensive
- Steep learning curve
- Limited flexibility for advanced use cases with pre-built connectors
Pricing: Free, Standard, Premium, and Enterprise plans based on feature availability.
Best for: Teams integrating SaaS applications with moderate complexity needs.
Not for: Organizations needing highly customized ITSM integrations or cross-company control.
9. Jitterbit Harmony
Jitterbit Harmony is a low-code integration platform for connecting systems, automating workflows, and creating apps to streamline business processes.
Key Features:
- Cloud Studio low-code UI
- API Manager for lifecycle management
- Management console for centralized monitoring
- Pre-built, customizable integrations
Jitterbit Pros and Cons:
Pros:
- Ease of use
- Good customer service
- Variety of pre-built connectors
Cons:
- Lack of in-depth tutorials
- Performance issues with inactive web pages
- Limited training resources
- Unclear error messages
- Rigid minimum requirements limit scaling
Pricing: Standard, Professional, and Enterprise plans tied to the Enterprise License Agreement.
Best for: Organizations needing to integrate legacy systems with modern applications.
Not for: Teams needing real-time bi-directional sync for ITSM workflows.
10. Zapier
Zapier is a workflow automation tool supporting 6,000+ web applications with a simple drag-and-drop interface. It focuses on connecting consumer and business applications for task automation.
Key Features:
- Interfaces for designing forms, web pages, and basic apps
- Zaps (triggers and actions) for workflow automation
- Tables for data storage and manipulation
- Massive app ecosystem
Zapier Pros and Cons:
Pros:
- Easy implementation with many third-party apps
- Great customer support (24/7, chatbot, email)
- Good for handling repetitive tasks
- A huge number of supported apps
Cons:
- Limited flexibility for complex workflows
- Higher price for paid versions relative to capabilities
- Requires monitoring to ensure zaps run correctly
- Can be slow or inconsistent
Pricing:
- Free tier available
- Starter: $29.99/month ($19.99 annually)
- Professional: $73.50/month ($49 annually)
- Team: $103.50/month ($69 annually)
- Company: On-demand pricing
Best for: SMBs automating simple to moderately complex tasks across web applications.
Not for: Enterprise ITSM integrations, bi-directional sync, or cross-company data exchange.
11. Integrately
Integrately offers pre-built automations that activate in a single click. It positions itself as a Zapier alternative with a simpler setup for common integration patterns.
Integrately Pros and Cons:
Pros:
- Integration with numerous apps
- Instant notifications when integration breaks
- Great customer support
- Easy and intuitive platform
Cons:
- Limited flexibility
- Steep learning curve for complex setups
- Interface can be confusing for complex integrations
Pricing:
- Free tier
- Starter: $19/month
- Professional: $39/month
- Growth: $99/month
- Business: $239/month
Best for: Small businesses needing simple automation between common applications.
Not for: Enterprise integration, ITSM workflows, or bi-directional sync requirements.
Build vs. Buy: When Custom Integration Makes Sense
Some organizations consider building custom integrations using ServiceNow APIs and in-house development. This approach can work, but it requires careful cost-benefit analysis.
Consider custom development when:
- You have dedicated integration developers on staff
- Your requirements are highly unique, with no existing solution
- You need complete control over every aspect of the integration
- You have a budget for ongoing maintenance and upgrades
Choose a dedicated integration platform when:
- You need a faster time to value
- Your team lacks specialized integration development skills
- You want predictable costs without maintenance overhead
- You need vendor support for troubleshooting
- Requirements may evolve over time
Use the build vs. buy calculator to estimate the total cost of ownership for your specific scenario.
Making the Right Choice: Selection Criteria
When evaluating IntegrationHub alternatives, consider these factors:
1. Sync Direction
- One-way (outbound from ServiceNow): IntegrationHub may suffice
- Bi-directional: Look for platforms with native two-way sync (Exalate, ZigiOps, ONEiO)
2. Integration Scope
- Internal only: Most platforms work
- Cross-company with partners: Exalate’s operational control model & unified integration network view excels here
3. Technical Requirements
- Simple field mapping: No-code platforms (ZigiOps, Zapier)
- Complex transformations: Script-based platforms (Exalate, MuleSoft)
4. Volume and Performance
- Standard volumes: Any platform
- High-volume replication: Perspectium, Exalate
5. Budget
- Transaction-based pricing can be unpredictable
- Outcome-based pricing (Exalate) provides cost certainty
- Consider the total cost of ownership, including maintenance
6. Support Requirements
- Self-service: Platforms with strong documentation, almost every
- Managed service: Strong docs + ONEiO, Exalate’s Integration as a Service
Final Verdict: Exalate as an IntegrationHub Alternative
Selecting an integration solution depends on your use cases, budget constraints, security needs, and technical requirements. Here’s when Exalate makes the most sense:
Choose Exalate if you:
- Prefer depth over breadth in your integrations, with the ability to customize every aspect of sync behavior through Groovy scripting, now enhanced by AI-assisted configuration
- Want to start simple and scale up, with guided assistance from the Exalate team throughout your journey
- Need cost-effective, predictable pricing based on actual usage rather than arbitrary transaction limits
- Are self-sufficient and want to explore technical resources before needing support, including documentation, Aida (your AI documentation assistant), and the Exalate community
- Need secure cross-company integrations where each party maintains independent control over their data flow and sync rules
- Require scalability to grow your integration network, adding new connections and systems as your business expands
- Want to offload integration management entirely through Exalate’s Integration as a Service offering

Frequently Asked Questions
What is the main difference between IntegrationHub and third-party integration platforms?
IntegrationHub is ServiceNow’s native integration solution using pre-built spokes, primarily designed for outbound integrations where ServiceNow controls the flow. Third-party platforms like Exalate offer bi-directional sync, cross-company integration capabilities, and connections between non-ServiceNow systems (like Jira to Zendesk).
Can I use IntegrationHub for bi-directional sync?
While technically possible with significant custom development, IntegrationHub is primarily designed for outbound integrations. Platforms like Exalate are purpose-built for bi-directional sync scenarios.
How do I choose between no-code and script-based integration platforms?
No-code platforms (ZigiOps, Zapier) work well for standard integration patterns with minimal customization. Script-based platforms (Exalate, MuleSoft) are better for complex transformations, conditional logic, and unique business requirements. Exalate bridges both with an AI-assisted configuration that generates scripts from natural language descriptions.
What’s the typical implementation timeline for IntegrationHub alternatives?
Simple integrations with no-code platforms can be set up in hours to days. More complex bi-directional sync scenarios typically take days to weeks, depending on requirements. Enterprise iPaaS implementations (MuleSoft, Boomi) often require weeks to months.
What happens if one system goes down during sync?
Exalate includes an integrated retry mechanism that handles downtimes automatically. When connectivity is restored, sync resumes from the point of interruption without data loss.
Can I test integrations before deploying to production?
Exalate’s TestmRun feature lets you test sync scripts against selected items before publishing to production. This reduces the risk of configuration errors affecting live data.
How does outcome-based pricing work?
With Exalate’s outcome-based pricing, you pay based on the number of work items actively in sync, not transactions or API calls. If you’re syncing 50 items between Jira and ServiceNow, you pay for 50 items regardless of how many updates occur. This makes costs predictable and scales with actual business value.
What connectors does Exalate support?
Exalate supports Jira Cloud, ServiceNow, Salesforce, Azure DevOps (Cloud and Server), Zendesk, GitHub, Freshdesk, Freshservice, and Asana. Early-access connectors include Xurrent, TOPdesk, Ivanti, HaloITSM, SolarWinds, and ConnectWise. Custom connector development is available for Enterprise plans.
Where can I learn more about Exalate’s security practices?
Visit the Exalate Trust Center for comprehensive security documentation and detailed information about certifications, data handling, and compliance.
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