Hey there! Let’s talk about Exalate’s 2024—and no, this isn’t just another typical corporate wrap-up.
We’re going behind the scenes for a moment—because nothing about this year was “just another day at the office.”
With every milestone, challenge, and win, we’ve been shaping what it means to truly connect systems, ideas, and people.
First up, Customer Highlights. With +30% year-over-year growth and a solid +100% Net Retention, our numbers tell a story of loyalty and success.. But let’s be real—those numbers didn’t come easy. There were moments when it felt like we were juggling a hundred things at once, but every single conversation, review, and email added up to something special: trust.
Now let’s talk product innovation. Our 2024 wasn’t about following AI trends—it was about reimagining integration’s potential. We secured VLAIO funding with our partners at Superlinear, opening up a whole new chapter in AI-driven integration. And yes, AI might be the buzzword of the decade, but when it’s laser-focused on integrations—like ours is—it doesn’t just make noise; it makes a difference.
Internally, we locked down a more focused strategy, giving our product roadmap the clarity it needed to bring big ideas to life.
The Numbers That Speak Volumes
- Global Reach: Surpassing 13,994 active installations (Yeah, we counted)
- Marketplace Dominance: Atlassian Marketplace leadership with almost 30% of the market share in the integration category
- Market Reach: 250 new clients, 50%+ US-based revenue
- Real-World Impact: 2,941,386 issues synced at this very moment (and counting)
- Growth Momentum: 30% year-over-year expansion
- Partner Ecosystem: 200+ partners worldwide
- 110% Net Retention – our clients invest more in our product and vision
Tech Highlights (Nerd Alert)
- Versions released: 12
- Improvements delivered: 362
- Security enhancements: 60
- Top ITSM integration solution in the Atlassian Marketplace
- A go-to option for Jira & Zendesk integration in the Zendesk Ecosystem
- Top choice for Jira and Azure DevOps integrations in the Visual Studio Marketplace
We also made a splash with over 50 comprehensive integration guides, thought leadership articles, case studies, and community posts. Highlights include the Groovy Scripting Guide, insights on point-to-point integration, and ServiceNow eBonding. You can find our use cases on multiple community platforms like Atlassian, Salesforce, Reddit, and others. Whether you’re into deep tech dives or just looking for some industry insight, we’ve got the resources (and the connections) you need.
2024’s Proudest Moments
We’ve laid the groundwork for an even more ambitious 2025. What did we plant, and more importantly – why?
Product Innovation: Chapter Reinvention
In the world of integration, it’s easy to get caught up in the latest buzz—AI this, automation that—but true innovation comes from building lasting solutions that evolve with your business, not from chasing fleeting trends.
2024 marked our bold leap into AI-assisted integration.
- Aida: our AI-powered support, is ready to answer any Exalate-related questions and help you precisely scope your integration use cases.
- AI Assist: script-based integrations with intelligent, real-time code suggestions.
- What’s next – Intelligent Workflows: Moving beyond simple system connections to orchestrating smart, automated processes.
Certifications and Recognition
We didn’t just grow—we leveled up:
- Platinum Atlassian Marketplace Status. Platinum.
- ISO 27001 Certification: Reinforcing our top-standard approach to data security.
- VLAIO Grant: Fresh funding for our forward-thinking integration approach, transforming theoretical potential into concrete innovation.
- Benelux Top 50 Software Companies: Home recognition, global mindset.
Coming Next: 2025 Product Horizons
- New Connectors: Expanding our capabilities to include Asana, Topdesk, Freshdesk, and more.
- SyncRoom: Integration Without Complexity—collapsing weeks of complex setup into hours with one room to manage, test, and deploy your integrations.
- Reimagining Communication Infrastructure: Our most ambitious project yet—a completely revamped communication engine designed for enterprise-scale integration. Adaptive scalability, robust security, and seamless data handling will transform integration challenges into opportunities for business-driven growth.
The Road Ahead: Reinventing Integration
We’re entering 2025 with a clear purpose—to redefine integration as a driver of business growth.
In the words of our CEO, Francis: “Integration isn’t just about connecting systems; it’s about orchestrating intelligent, value-driven workflows across organizational boundaries.” And we’re all in.
Our north remains unchanged: building a global network of companies working in perfect sync.
The #Exavibe
Our purpose is not just technical excellence but also to give companies the tools to build bridges and foster cooperation.
Yes, we make systems talk to each other. But before that happens, it’s people who need to connect.
Trust. Collaboration. Teamwork. That’s how good things happen—in business, relationships, and beyond.
That brings us to HERpower.
It’s our way of calling out a pretty frustrating disconnect: despite all the progress in tech, women are still way too often unheard, undervalued, or underrepresented. It’s basically like trying to sync two systems that treat the same data in entirely different ways. But unlike tech, you can’t just script your way out of this one.
HERpower is about turning up the volume on brilliant women in tech. Their ideas. Their stories. Their impact. It’s rooted in our belief that connection changes everything. And when every voice is heard, the whole system runs better.
Our HERpower program isn’t a side project; it’s a mindset and reflection of our core values.
That’s a Wrap!
And there you have it—the Exalate year in review. Did we spill all the tea about our struggles? Nah. Did we hype ourselves enough? Probably not. But one thing’s certain: we’re the real deal.
The integration solution that actually syncs it right, with a team that knows how to hit every integration sweet spot.
So, what’s next? Our 2025 commitments:
- Launching new connectors, a completely revamped communication engine, and SyncRoom.
- Lowering the implementation efforts by leveraging the potential of AI-driven integrations.
- Cracking even tougher cross-company integration challenges.
- Supporting our users and partners better than ever.
- And keeping our team-building game epic.
A Final Note of Gratitude
Every milestone we’ve achieved has been because of you.
“Here’s to better connections, more collaboration, and shared success in the year ahead,” says our co-founder Hilde, and the Exalate team joins in the cheer.
The world’s just better when we’re in sync.
