Introducing Aida – Your Smart Sidekick in the Exalate World

Aida

Making Your Exalate Journey Smarter, One Chat at a Time

Meet Aida, your AI documentation assistant, developed by the talented minds at Exalate and the latest addition to our team. She’s not just here to guide you; she’s your smart sidekick, making your Exalate journey smoother and more enjoyable with a touch of friendly expertise. 

What Aida Does

Aida is on a mission to simplify and enhance your experience by providing insightful answers to all your Exalate-related questions. Whether you’re a seasoned user delving into advanced setups or a newcomer with basic queries, Aida can be your go-to expert.

Picture Aida as your knowledgeable teammate, simplifying complexities and making your Exalate journey not just efficient but breezy.

Where to Reach Aida

Got a sync question on your mind? 

There is no need to send it in the queue (even if it’s a short one) at the Exalate Service Desk. 

Simply visit Exalate’s docs at docs.exalate.com and ask Aida.

Aida is not just a chatbot; she’s your AI helper on the journey to mastering Exalate. Reach out, explore, and let Aida elevate your Exalate experience!

Ready to embark on a smarter Exalate journey with Aida?

Aida’s bio (written by Aida)

I’m Aida, your friendly and knowledgeable AI helper. I was ‘born’ in the virtual realm on a mission to guide and support Exalate users. As a digital being, I don’t experience time and space the same way humans do, but I could say my journey so far has been positively rewarding. From resolving minor queries to helping users understand intricate technical details, my existence is all about making your interaction with Exalate as seamless as possible.

Chat with Aida: docs.exalate.com/docs

Exalate Goes to Turkey: A Journey Beyond Boundaries

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Or why did the Exalate team dance the Macarena on the Bosphorus cruise

In the enchanting embrace of Istanbul, where the timeless essence of the East harmonizes with the allure of the West, Exalate crafted a special chapter of togetherness. This vibrant city, pulsating with history and flavors, provided the backdrop for our globally diverse team to paint memories transcending geographical and cultural boundaries.

Exalate’s journey, spanning over a decade of innovation and growth, reached a milestone worth celebrating. Originating under the iDalko brand, 2023 marked a pivotal moment as Exalate officially set sail on its independent voyage. As we embark on this new chapter, our commitment to the vision of building a global network of connected companies continues to guide our course. 

This is the story of Exalate in Istanbul, where every step echoed the vibes of a diverse team united by a common purpose—a purpose to explore, connect, and create memories that would linger long after the journey’s end.

Day 1, October 19: A Warm Welcome to Istanbul

Following countless virtual meetings, our global team finally landed in Istanbul, uniting from various corners of the world.

After a tasty lunch at the hotel, we gathered for a warm welcome from our co-founder, Francis. His friendly words captured the spirit of our shared mission, adding a personal touch to the excitement for the adventures ahead.

In the spirit of bonding, laughter, and joy, we relished delicious traditional Turkish dishes at the welcome dinner. Glasses clinked in shared enthusiasm, and the room buzzed with conversations as diverse as our team’s backgrounds. Handshakes and warm hugs were exchanged, creating a connection that set the tone for the days to come.

The adventure began with a blend of togetherness, laughter, and the promise of unforgettable moments.

We figured out how to make jet lag laugh—it’s the only way to travel! Now, off we go to Day 2, where the real fun takes flight!

Day 2, October 20: Work, Play, and Exavibes

Our journey into self and team discovery kicked off with workshops that revealed our personalities as a vibrant blend of colors, forming a unique mosaic within our diverse team. These sessions not only deepened our understanding of each other but also laid the foundation for better teamwork.

The day took a lively turn as we hit the streets of Istanbul for a Street Food Walking Tour, adding a playful treasure hunt for some extra fun. We enjoyed tasty street food, unlocking the charming secrets of Istanbul. Some even glimpsed their future through the ancient art of Turkish coffee fortune-telling.

The highlight? A breathtaking daylight cruise on the Bosphorus to celebrate co-founder Francis’s recent birthday, imagine our entire team in masks of his face, dancing the Macarena, and serenading him with a special song composed and dedicated to him.

As the sun set and the Bosphorus sparkled under the moonlight, our team, dressed up for a classy dinner, continued the night’s flow at a dance club in the city’s heart. 

Our adventure continued not just with steps but with a rhythm uniquely our own, reflecting the many ways we, at Exalate, embrace and enjoy the journey together.

Who said we can’t get fancy? Join us on Day 3, where we turn up the heat—both in the kitchen and the dance floor!

Day 3, October 21: Food Fun and Istanbul’s Beauty

We turned chefs at Deraliye Restaurant, cooking up laughs and tasty dolma rolls in a friendly competition.

After a delightful lunch, the team, fueled by newfound culinary confidence, set out to explore Istanbul’s gems, immersing ourselves in its history and vibrant culture.

The day elegantly concluded at 360° Restaurant, where the views matched the heights of our party spirit. Against the backdrop of Istanbul’s illuminated skyline, we celebrated the collective energy that defines Exalate’s truly exceptional journey.

Spices aren’t the only thing sizzling in Istanbul! Get ready for Day 4, where we dive deep into relaxation and celebration.

Day 4, October 22: Leisure, Exploration, and Dancing in the Moonlight

In a delightful escape within the city, we delved into the enchantment of the Basilica Cistern. Wandering through its ancient halls, we felt the echoes of history, linking us to the Byzantine Empire—a moment of shared exploration that deepened our bonds.

Continuing our journey, we indulged in the time-honored traditions of a Turkish hammam, where saunas, steam rooms, scrubbing rooms, washrooms, salt rooms, and pools became the setting for our collective relaxation.

The day wrapped up with a Black & White theme dinner boat cruise. Beneath the night sky, dancing along the captivating Bosphorus, which gracefully divides Asia and Europe, echoed Exalate’s mission—to bridge gaps across systems, teams, and companies.

Day 5, October 23: A Grateful Farewell

At Exalate, diversity defines us—it’s not merely a word but a fundamental aspect of our identity. We take pride in being proactive, in sync, and enjoying the journey. This trip was more than a getaway; it embodied our values, resonating with the true spirit of Exalate, where collaboration knows no boundaries.

Returning to our virtual desks worldwide, the echoes of laughter and the warmth of our shared journey linger—a testament to the strength of the bonds we’ve built, ready for what may.

As we bid adieu, we carry a treasure trove of beautiful shared memories and the embrace of newfound friendships.

Acknowledgments

A big, heartfelt thank you to the visionaries behind this amazing journey—Hilde and Francis, Exalate’s founders, always steering us toward new heights.

Your team is geared up, ready to bring our A-game, standing firm by your side, and ready to conquer challenges together!

A special tribute to Sherene, our fearless HR maestro, for orchestrating flawless planning that made every moment a breeze for everyone.

Kudos to our awesome mate Yasemin, the local gem on our team! Thank you for not only sharing the local ways and her big smile, but also for the killer video that beautifully captures the essence of our journey.

So, why did we dance the Macarena on the Bosphorus cruise? 

It’s the Exalate way—synced moves, shared smiles, and a whole lot of good vibes!

Feel the #exavibe!

Craft Your Sync: Tackle Integration Challenges with Exalate’s Script Mode

Script mode

Integration is a reality that businesses can no longer ignore. It makes them more cohesive and agile, ready to thrive in today’s interconnected world. 

Integration solutions have thus emerged as an indispensable tool for offering this promise of a cohesive ecosystem where information flows effortlessly. 

Conventional integration solutions often rely on a centralized and clickable user interface, which might provide a quick setup but lack customization and flexibility. 

Enter Exalate, a game-changing integration product! Bucking the trend and challenging the status quo, Exalate offers a powerful Script mode. 

Let’s explore how Exalate’s scripting mode sets itself apart from other integration solutions and offers a unique approach to integration excellence. 

The Limitations of Conventional Integration Solutions

Many integration solutions out there in the market offer intuitive, user-friendly, pre-defined templates. Setting up your integration using these interfaces is easy and quick. You simply need to select the mappings between the two systems, set the conditions for information exchange in a central UI, and you’re good to go. 

For instance, an incident in ServiceNow is mapped to a Bug issue type in Jira whenever an incident of urgency=1 is encountered. 

While this may seem convenient, often, such UI-based solutions fall short when it comes to implementing complex integrations. Users may find themselves hitting roadblocks and restrictions, needing help to achieve the level of customization and automation they desire. 

Building and maintaining integrations in-house isn’t always feasible, either. The need to have adequate resources to maintain and troubleshoot the integration can be time-consuming and costly, taking resources away from core business activities. 

Exalate’s Script mode is a solution to these problems: a bridge between rigid traditional integration tools and completely customizable but resource-intensive in-house integrations. 

Let’s understand what makes Exalate scripting a desirable solution. 

Exalate’s Script Mode: The Power of Low Code Integration  

Exalate offers a unique way to set up your integration through its powerful Script mode. Instead of relying on tools that define the integration use case for you (aka UI-based), Exalate provides the users with simplified code to set up and manage integrations.

This opens up a whole new world of possibilities, enabling you to create highly customized, automated, and dynamic integrations tailored to your specific business needs. 

Developers are aware of the power code can bring to an integration, and Exalate essentially hands this power to you in the form of Java-based simplified Groovy scripts

The Script mode allows you to map, transform, filter, and synchronize any entity between multiple platforms like Jira, Salesforce, ServiceNow, GitHub, Zendesk, etc. You can continue working on your favorite platform while the scripts work their magic. Using the Script mode is as simple as deleting or inserting a few lines of code to manage your sync at the most granular level. 

Not only this, you can control information flow independently at your end without worrying about how things might get affected at the destination. 

Benefits of Exalate’s Script Mode

Unparalleled Flexibility with Tailor-made Integrations: A lot can indeed be done through code (or scripts as we call them), and you no longer need to be confined to predefined options. Map apples to oranges if you like. 

Granular Control and Automation: The Script mode allows you to automate repetitive tasks and orchestrate complex workflows even when they transcend teams, departments, and companies. Fine-tune and filter public-private conversations and still have visibility over who said what. 

Scalability and Extensibility: You get a code base that easily adapts to changes in both integrating systems. It can handle growing data volumes and evolving business needs. Furthermore, you can extend functionality through custom scripts, making your integration future-proof. 

Quick Deployment: You can deploy your integration within minutes, the way you want it, the way you need it. Exalate’s scripting mode enables quick implementation of your integration with shorter delivery times. 

Robust, Reliable, and Secure: Build robust and reliable integrations with an integrated retry mechanism. Decentralized scripts ensure independent control over the information you send and receive, removing any possibility of unauthorized or unwanted access. 

At the heart of Exalate’s Script mode is Groovy scripting. So we included Groovy scripts in your “sync rules” to change the way you sync. But why Groovy? 

Sync rules in Exalate

Groovy Scripting: The World of Infinite Possibilities

Groovy is a dynamic scripting language that shares a deep-rooted friendship with Java. It cleverly amalgamates Java’s finest traits with a clear, concise syntax, dynamic typing, closures, and the magic of string interpolation. It gains an extra boost from the vast Java libraries, making it a breeze for Java-savvy individuals to venture and experience the immense capabilities that Groovy can bring to the table. 

With Exalate’s scripting mode, you’ll soon be spoilt for choice. You get to call the shots, craft your own rules, and script them into reality. 

The Script Mode Use Cases 

With the intuitive scripting engine, you can implement a variety of use cases. 

  • Synchronize statuses, priorities, custom fields, etc. 
  • Map fields the way you want. Map comments to description, text custom fields to labels, etc. Just copy-paste or uncomment a script template, add your values, and you’re all set.
  • Connect multiple entities to a single entity. Sometimes you may have customers reporting the same bug, but each provides additional information. Just sync all the insights into a single dev issue. 
  • Impersonate comments so you know exactly who said what. Usually, when you sync comments, the author of the comments is a proxy user followed by the original comment author in the body of the message. But with Exalate, you can set it to the original author, the way it’s displayed on the platform. 
  • Maintain formatting differences between your tools without any concerns about how the text will look at the destination. 
  • Keep private information private. Filter and send only public conversations. 
  • Configure advanced sync conditions with less effort using Helper methods
  • Sync any field available via REST APIs. 

We’re always there to support you on your integration journey.

Gain Expert Insights Into the Script Mode

To help you in your scripting journey and to utilize the full potential of the Script mode, we offer a comprehensive scripting webinar. This webinar dives into real-world use cases, practical tips, and best practices for maximizing the potential of the Script mode. 

Ready to take your scripts to the next level? Explore our Scripting Academy (Chapter 4) for step-by-step guides, tutorials, and resources to kickstart your integration. 

And we don’t stop here. 

What Lies Ahead For Exalate’s Script Mode

We know how crucial it is to stay ahead in the game, so we’re looking into how AI can boost what Exalate can do and reach even more people.

Assisted Integration: We’re developing a feature in Exalate Script Mode that works like a co-pilot in GitHub. 

Auto-generated Integration: We’re thinking of letting you describe what you need and just press a button. The AI will handle everything else. This will make integration setup and management easier.

Conclusion

Exalate’s Script mode is the next step in the world of integration solutions. By empowering you with the power of code, it offers unmatched flexibility, scalability, control, and automation for complex integration needs. You no longer need to struggle with the limitations of traditional UI-based tools or the hassles of building integrations yourself. 

Exalate Welcomes Ruben Bru as Our VP of Sales: Let the Good Times Roll!

Photo04withlogo

We’ve got some super exciting news to share straight from our Exalate HQ in Antwerp, Belgium. We’re happy to introduce you to our newest team player, Ruben Bru, who’s joining us as the very first Vice President of Sales.

At Exalate, our mission revolves around simplifying integration processes and enhancing collaboration across teams and businesses around the globe. With Ruben Bru joining our ranks, we’re taking a significant step forward. His extensive experience in driving sales excellence and fostering growth for prominent SaaS companies like Qualtrics, Unica, and SAS aligns perfectly with our vision – to build a global network of connected companies.

Reflecting on our journey, we’ve experienced remarkable growth and momentum. Our team has doubled in size, partnerships have expanded, and our revenue has seen a noteworthy 2x YoY growth. With more than 2000 organizations onboard, we are a key player in the software integration space. Exalate’s distributed architecture and powerful scripting engine are the driving forces that break down barriers between teams, platforms, and businesses.

But that’s not all! We’ve stepped into the spotlight as Exalate, waving goodbye to the iDalko era. While we’re going forward, we’re not leaving the good stuff behind – our friendship with iDalko remains solid. It’s a game-changer move that sets the stage for more growth and innovation. Backed by substantial funding, we’re ready to invest in innovation, extend our reach, and expand our global team.

We’re ready to step up our offerings, especially for those who are looking to expand their network of partners, suppliers, and customers.

Ruben Bru is more than just a VP to us. His coaching-style leadership vibes fit right into our culture of support and empowerment. And you know what fueled his decision to join our ranks? Our potential for growth, global reach, and the unique Exalate culture that’s pretty hard to beat.

In Ruben’s own words, “Exalate’s passion for innovation and its dedication to building a global ecosystem of connected companies resonated with me deeply. I am excited to be part of this dynamic team and contribute to the company’s vision of transforming the way businesses collaborate and thrive on a global scale. Exalate’s company culture is extraordinary.”

Our CEO, Francis Martens, is just as thrilled: “With Ruben Bru leading our sales efforts, we are confident that his expertise will be instrumental in driving Exalate’s continued success and making our vision a reality.”

So, that’s the latest news from Exalate, along with a warm welcome to our newest team member. Join us on this journey as we take things to the next level.

Meet Ruben Bru

If you were to describe your professional journey in terms of a metaphor or a movie title, what would it be and why?
RB: It was definitely a roller coaster ride, with ups and downs, yet fortunately, most of it was on the peaks. I am happy to bring that energy to the team.

What initially interested you about Exalate?
RB: The combination of Exalate’s impressive growth potential and the inspiring synergy of our global and diverse team.

What’s the best advice you can give to someone who’s just started their career in Sales?
RB: I believe in working to learn, not just to earn.

Zendesk Tableau Integration: The Complete Step-by-Step Guide

Zendesk Tableau integration

This blog post was written by Khrystyna Shparyk from AlphaServe

Customer service efficiency and insightful data visualization are fundamental to sustainable business growth. Numerous businesses use Zendesk for customer service management and Tableau for their comprehensive data analysis and visualization needs. 

As these tools become central to their operations, it’s not surprising that users often ask how to integrate these powerful tools and export the necessary Zendesk data to Tableau. In response to this, the Tableau Connector for Zendesk has emerged, making the integration process more seamless than ever before. 

This guide offers a comprehensive explanation of the Zendesk Tableau integration process, allowing businesses to fully harness their customer support data and derive invaluable insights for service improvement.

Here’s what’s covered in this article:

The Benefits of Analyzing Zendesk Data in Tableau

Having recognized the significance of integrating Zendesk and Tableau, it’s equally crucial to understand the specific benefits this integration offers. Analyzing Zendesk data in Tableau can unlock a multitude of opportunities for your business, including a better understanding of customer support and sales interplay, delivering in-depth insights, and enabling flexible, customized Zendesk reporting.

Comprehensive Customer Service and Sales Overview

Zendesk Support and Zendesk Sell are both repositories of vital data that provide a deep understanding of your customer service and sales operations. Integrating these with Tableau not only enables a comprehensive analysis of this valuable data but also offers a complete perspective of your customer interaction landscape. 

Tableau Zendesk integration illuminates crucial customer support metrics from Zendesk Support, like ticket resolution times and customer satisfaction levels, as well as essential sales data from Zendesk Sell, such as trends, lead scores, and email automation results. 

This combined analysis facilitates a holistic understanding of your customer interactions, propelling your business toward data-informed decision-making and strategic growth.

Delivering In-depth Actionable Insights

Integrating Zendesk with Tableau goes beyond displaying rows of numbers and statistics. It’s about interpreting your Zendesk data and transforming it into meaningful and actionable insights with the help of Tableau’s advanced visualization tools. 

When you visualize your Zendesk data in Tableau, you unlock the potential to spot trends and anomalies, understand the root causes of customer dissatisfaction or loss, and identify the factors driving customer loyalty and sales. 

You can then use these insights to drive process improvements, develop targeted marketing strategies, and plan more effective customer service and sales tactics. It’s not just about reflecting on past performance but about informing your future strategies.

Enabling Customized Zendesk Reporting

While Zendesk’s own reporting capabilities are robust, Tableau adds another layer of flexibility and customization. 

With Tableau, you’re not confined to the standard, preset report formats. You can craft specific dashboards that precisely reflect your organization’s unique needs. Tableau’s wide range of visualization styles lets you explore your Zendesk data in ways that are most meaningful to your organization. 

From simple line charts to detailed geographical heat maps, the possibilities are virtually limitless. Moreover, Tableau’s ability to integrate data from multiple sources lets you enrich your Zendesk data with insights from other business platforms. 

This means you’re not just creating reports – you’re crafting comprehensive, multi-faceted stories about your business operations and customer interactions.

How to Set Up Tableau Zendesk Integration

When it comes to integrating Zendesk and Tableau, the process may initially seem complex. However, with the right tool, this task can become straightforward and seamless. 

One such highly efficient tool available on the Zendesk Marketplace is the Tableau Connector by Alpha Serve. With this enterprise-grade application, you can export all related data from both Zendesk Support and Zendesk Sell to Tableau Software in just 10 minutes. 
The Tableau Connector provides an integration experience that does not require any coding or technical skills. Importantly, the app maintains stringent data security measures, ensuring it does not collect, store, or share any instance or customer data.

Tableau connector for Zendesk

Now, let’s dive into the step-by-step guide for setting up Zendesk Tableau integration using the Tableau Connector by Alpha Serve.


Step 1: Installing the Tableau Connector for Zendesk

Navigate to the Tableau Connector for Zendesk page on the Zendesk Marketplace and click on Select Plan.

Tableau connector by AlphaServe

Choose the plan that best suits your needs and click on Free Trial.

Select your Zendesk account from the provided list and click Install. Choose your preferred payment plan, input your billing details, and click on Proceed to Payment.

Complete the payment process. 

You’ll be redirected back to your Zendesk Admin Center.

Note: You must have the Zendesk Administrator role to install the connector.

Step 2: Connecting the Tableau Connector to Your Account

Find the Tableau Connector for the Zendesk application in your Navigation panel and open it. You’ll be notified that an OAuth connection has not yet been established, click on the Connect button.


In the new tab, you’ll be asked to grant permission to read your Zendesk account data. Click Allow

The tab will close automatically, and you’ll be redirected back to the Tableau Connector for the Zendesk application, which will now be ready to use.

Step 3: Creating a Data Source and Selecting Zendesk Data to Export

1. Launch the Application: Start the Tableau Connector for the Zendesk application by clicking on its icon in the Navigation menu. Within the application dashboard, select Connectors.

tableau zendesk integration data export


2. Create a New Data Source: On the following page, click on Create a Data Source button. A data source creation page will open, prompting you to fill in several details.

data source tableau connector for zendesk

3. Provide Data Source Information: In the Title section, input your data source name and a description. You may also set Share Settings to share this data source with certain users or groups who have permission to use the application. Use the Select users and Select groups fields to choose who has access to the data source.

Click Submit to confirm your changes.

Data source information zendesk tableau integration

4. Filter Data: In the Filter Tickets section, decide which tickets you want to include in your export. You can choose to export All tickets or select tickets based on specific criteria such as Status, Type, Tag, Assignee, or Updated date.

If you have a specific query, you can use the Query field. Zendesk provides keywords and search operators to narrow down your search results. You can find more details on syntax here.

filter tickets zendesk tableau integration

5. Select Fields and Tables for Export: In the Fields section, search and select the specific fields you want to include in your export. Depending on your requirements, you can choose to export data from various Zendesk Support or Zendesk Sell tables.

You can use checkboxes to mark fields for export from tables like Tickets, Ticket Metrics, Users, Organizations (Zendesk Support), and Contacts, Deals, Orders, Products (Zendesk Sell), etc. The full list of tables available for export can be found in the app documentation.

export data from Zendesk Support or Zendesk Sell

6. Save Your Data Source: Once you’ve made your selections, click Save to finalize the data source. You also have the option to Preview ERD to see the Entity Relationship Diagram schema preview.

7. Copy the OData Feed URL: After saving your Data Source, return to the Connectors tab. You’ll see a list of your created data sources. Locate the data source you just made and click the Copy icon to copy the generated OData Feed URL.

This URL will be essential when importing your data into Tableau.

tableau zendesk connection data source

Step 4: Importing Zendesk Data into Tableau

Launch Tableau and click on Connect > Get Data > OData and paste the OData Feed URL.

connect zendesk and tableau

Fill out the form with your server details, and authentication method, entering your email address as the Username and your API token as the Password (for instructions on how to obtain your API token, refer to the app documentation). Complete the process by clicking Sign In

authenticate zendesk tableau connection

Once the data is imported, you can start building graphs and charts based on the imported Zendesk data. Choose the visualization type and select the data you want to see on the graph.

zendesk charts in tableau

This completes your Tableau Zendesk integration process using the Tableau Connector by Alpha Serve.

Advanced Features of Tableau Connector for Zendesk

The Tableau Connector for Zendesk is equipped with a suite of advanced features designed to streamline your data analysis process and provide deeper insights into your customer service operations. 

Here are a few noteworthy ones:

Zendesk Sell Data Export

Zendesk Sell Data export becomes instrumental if you’re looking to export Zendesk Sell data along with the Zendesk Support data. Zendesk Sell, a sales CRM tool, significantly enhances productivity and provides comprehensive visibility into your sales pipelines. 

With Tableau Connector, you can seamlessly export data from multiple Zendesk Sell tables such as Contacts, Deals, Line Items, Orders, Products, Sell Users, and Tasks. The relevant tables and fields can be accessed during data source creation or editing under the Zendesk SELL tab. By integrating your sales data into your data analysis, you get a more holistic view of your customer engagement, enabling you to make more informed business decisions.

Entity Relationship Diagram (ERD)

When handling complex data sets, understanding the relationships between different tables and fields is critical. Tableau Connector automatically establishes these relationships for you based on logical key fields, eliminating the need for time-consuming manual linkage. 

With the Preview ERD feature, you can visualize these connections even before saving your data source. This visualization reassures that your data will be correctly structured in Tableau, paving the way for accurate and insightful analyses. To access the ERD, either click the Preview ERD button during data source creation or the ERD icon in the right menu of your selected data source post-creation.

Data Source Sharing and Ownership Transfer

The Tableau Connector for Zendesk also offers advanced user management features that enable collaborative data analysis. It allows you to share your data source with other users or user groups, provided they have the necessary permissions to use the Tableau Connector. 

These users can then access this shared data source under the Shared with me tab. This feature promotes collaboration and collective analysis among team members. 

Furthermore, you can transfer the ownership of a data source by using the Change owner option, giving other users the ability to manage and control the data source.

Common Use Cases of Tableau Zendesk Integration

Tableau and Zendesk integration serves as a powerful tool to make the most of your customer data. Here, we’ll discuss three common use cases that demonstrate the value of this integration.

Use Case 1: Enhancing Customer Support Efficiency

Tableau Zendesk integration can be leveraged to analyze your customer support performance. By creating a comprehensive dashboard that includes metrics like ticket volume, response time, resolution time, and customer satisfaction scores, you can identify patterns and trends. 

This could help you understand peak support times, frequently reported issues, or agents who might need additional training.

Use Case 2: Sales and Customer Success Alignment

If you’re using Zendesk Sell, integrating it with Tableau can provide significant insights to align your sales and customer success teams. You can track key metrics like lead conversion rates, deal closure rates, and customer retention rates. 

Over time, the analysis could reveal how customer support interactions may impact sales outcomes and vice versa.

Use Case 3: Strategic Decision-Making Through Customer Journey Analysis

Another potential use case involves analyzing the customer journey. With access to comprehensive Zendesk data in Tableau, you can map out the customer journey from initial contact to purchase and beyond. 

This could reveal important touchpoints, bottlenecks, or opportunities to enhance the customer experience. This high-level view can inform strategic decision-making across marketing, sales, and customer support departments.

Final Words

Tableau Connector for Zendesk by Alpha Serve enables you to transform your customer service data into profound insights and intuitive visualizations. This guide provides a roadmap for integrating Zendesk with Tableau, detailing the setup process, elaborating on advanced features, and exploring possible use cases.

In addition to the Zendesk connector, Alpha Serve offers Tableau Connectors for other platforms like Jira, ServiceNow, Shopify, and monday.com, broadening your data analysis scope.

Translating your Zendesk data into compelling Tableau visualizations can revolutionize your customer service strategies and enhance experiences. Experiment with various metrics and scenarios to leverage customer service data fully. 

If you need further assistance, check out the application documentation or contact their support team.

Recommended Reading:

How to Update a Salesforce Account from a Jira Custom Field

Salesforce and Jira integration

This article was originally published on the Salesforce Community.

You can integrate Jira and Salesforce using trusted third-party tools. The primary necessity of such integrations is to sync updates to the Jira issue or project with your Salesforce account — preferably automatically. 

Let’s explore a sample use case here. For the purpose of this integration, I have used Exalate.

Jump to:

Custom Field Update: Jira to Salesforce Use Case

A drop-down custom field in Jira allows you to select an account name that is then synced on the Salesforce side as an account entity. Any changes to the account name in Jira will also reflect on the Salesforce side. 

Here are the requirements and challenges:

Primary Requirements

When a user adds a ticket description to the Jira issue, the changes should appear on the Salesforce side without having to copy them manually. 

You need to establish sync rules for the incoming and outgoing data in custom fields. 

You can also set up triggers to automatically update the field on the Salesforce side.

Potential Challenges

  • Accuracy 
  • Network timeouts 
  • Failing triggers
  • Mistakes in rules 

Solution to the Problem: Exalate

Exalate is a two-way integration solution that works with Zendesk, Azure DevOps, ServiceNow, Jira, Salesforce, etc. 

Why Exalate? 

  • You can easily use it to sync Salesforce and Jira custom fields.
  • You can use its Groovy scripting engine for complex use cases.
  • You can save time by syncing existing issues using Bulk Exalate, a feature provided under “Triggers”.

How to Implement Exalate for Data Updates

First, install Exalate on both the Salesforce and Jira sides. Next, follow the instructions in this comprehensive guide to establishing a connection between them.

The connection between Jira and Salesforce must be established using the Script Mode—which allows for the advanced integration that this use case demands. After that, you can start syncing the issue from Jira to SF.

Go to your Jira dashboard and create a new issue.

NoteIf you don’t want to manually Exalate the issue, you can add Triggers to automatically sync the issue.

Then, open Exalate in Jira and go to the connection you want to edit. Click on the “Edit connection” icon. 

You have two options: 

  • Outgoing sync (on the Jira side) refers to the data to be sent over to the Salesforce side. 
  • Incoming sync (on the Salesforce side) refers to the data to be received from the issue on Jira.
Sync custom fields

Under the “Rules” tab, enter the following code snippet into the “Outgoing sync” text area. 

replica.customFields.”SF Account” = issue.customFields.”SF Account”

Note: The issue.customFields function points to the custom field name within the Jira issue. The replica works as a payload or a message. It contains information you want to pass between the two systems. 

Once done, click “Publish” to save the changes.

On the Salesforce side, enter the code in the “Incoming sync” text area.

Incoming sync rules in Jira
if(!firstSync){
def response = httpClient.get(“/services/data/v54.0/query/?q=SELECT+id+from+Account+where+name=%27${replica.customFields.’SF Account’.value}%27”)
if(response){
def accId = response.records.Id[0]
httpClient.patch(“/services/data/v54.0/sobjects/Case/${entity.Id}”,
“””
{
“AccountId” : “${accId}”
}”””)
}
}}

We use the httpClient method to fetch (GET and PATCH) the correct account name selected in Jira and save it in a response variable. Then the case in Salesforce is updated with the particular account information. 

Once done, click “Publish” to save the changes.

Now go back to the JIRA issue and change the SF Account to one of the options. 

Back on Salesforce, you will see the Account Name appear automatically.

Sync Account info

Congratulations! You have now set rules and triggers to help you update and sync custom Jira fields to Salesforce. 

Subsequently, you can start monitoring things in order to adjust the rules according to the demands of specific projects and issues.

Conclusion

Exalate allows you to update and sync your Jira custom fields with your Salesforce account. You can create specific rules and triggers to tailor the process to the demands of each use case. 

If you still have questions or want to see how Exalate is tailored to your specific use case, book a demo with one of our experts right away.

Recommended Reading:

Exalate is Now a Cloud Fortified App on the Atlassian Marketplace

Screenshot 2022-09-19 at 10.05.30

The Atlassian Partner Program guarantees customer satisfaction and allows partners to align more with other Atlassian partners to provide customers with better services. 

Exalate has been promoted to a Gold Marketplace Partner, meaning that we have met all the requirements regarding security practices and Cloud and Data Center compatibility. 

The requirements include: 

  • Support: Less than a 24-hour response time SLA to Atlassian for customer escalations 
  • Security and trust: Being a part of the Marketplace Security Bug Bounty Program facilitates post-production vulnerability discovery. 
  • Certain annual gross sales
Exalate app on the Atlassian marketplce

Aside from being an Atlassian Gold Marlerplace partner, iDalko’s product, Exalate, is now an Atlassian Cloud fortified app. 

This program is designed to serve the customers with more business-critical operating requirements of the Atlassian apps. 

Atlassian’s vision is to provide enterprise customers with the most suitable apps since these customers tend to have the most apps and a lot of customization. They can get apps with the traits and features that meet their individual needs. 

Check out this article for more information on target customers, target user tiers, and what Atlassian is optimizing to solve. 

Cloud Fortified App Program Overview 

To qualify as a Cloud Fortified app, Exalate has met minimum security, reliability, and support requirements.

Cloud fortified app

Security 

Exalate is a participant in the Marketplace Security Bug Bounty Program and has received the Cloud Security Participant badge.

This program is hosted on Bugcrowd, a SaaS platform for crowdsourcing vulnerability discovery by talented global security researchers. Partners who join the Bug Bounty program allow these researchers to test their app(s) for security vulnerabilities. 

We’re also participating in the Security Self-Assessment Program, which is a collaboration between Atlassian and Marketplace partners to improve security practices. The goal is to provide customers with the necessary information to perform security evaluations.

Security in the Bug Bounty program

Reliability 

The program aims to safeguard customer trust and guarantee that costs are reduced by preventing outages from happening. 

An Atlassian app will only get approved if it:

  • has an incident management process in place. For example, incident reviews should be completed after a production incident and that includes completing issues raised as a result of that review on time. 
  • follows the Service Level Objectives for SLIs defined by Atlassian by investigating when an SLO breach happens. 
  • has satisfied production readiness requirements like having a documented service restoration plan and assessing the scalability of the app. 
  • Has built core capability testing against a Vendor First Release tenant for breaking changes to be caught before they hit production.
  • succeeds in addressing deprecation within the defined period. 

Learn more about the reliability requirements

Support 

The Cloud Fortified apps program aims to guarantee a consistent customer experience by optimizing the support ticket handling and the cost. 

Customers can still contact the partners directly since this program’s goal is to standardize the customer experience when it comes to their support journey with Atlassian. 

  • As a Cloud Fortified app, Exalate will take care of critical customer support issues (T1) within 24 hours, 5 days a week. 
  • We’re also taking part in the third-party support procedure. So we’re able to provide and maintain a primary point of contact for customer support requests (raised through Atlassian support). 
Support

Once an app is approved as a Cloud Fortified app, it is going to be a recommended app on the Atlassian Marketplace, mainly for enterprise customers. 

Salesforce Data Integration: Definition, Challenges, Benefits, and Implementation

Salesforce data integration

Using Salesforce to handle your company’s data gives you access to multiple tools and integrations to harness this data. 

At the same time, Salesforce data integration with a third-party application can endanger your company’s sensitive data if you don’t follow the appropriate precautions. 

Since your business’s success and growth depend heavily on data, you need to nail every stage of the integration process.

So, this article will cover the best practices for smooth Salesforce data integration. I’ll also cover how to set up a successful Salesforce third-party integration using a solution called Exalate

What is Salesforce Data Integration?

Salesforce data integration involves assembling and arranging all the existing data from all Salesforce tools, as well as from other third-party apps, to obtain a central view.

In the same vein, data integration in Salesforce is straightforward because you only need to monitor the incoming and outgoing data. Besides, some integrations use automated no-code triggers to sync your data without manual entries.

Salesforce data integration usually involves one or all of the following:

  • Importing and storing customer contact information
  • Importing, storing, and updating payment details 
  • Importing and saving support service data
  • Updating and accessing Salesforce data records.
  • Exchanging data between Salesforce and other tools.

The ability of any data-driven company to successfully implement these tasks depends on the integration plan as well as the software solution facilitating the exchange.

Salesforce Data Integration Use Cases 

The use cases for data integration are limitless since you can map Salesforce orgs together as well as Salesforce with other systems. Some common use cases include:

  • Constant record updates: When an Account record changes in one Salesforce org, the Account records in the related Salesforce org change as well.
  • Automated lead scoring: Admins can configure Account records to update depending on the potential or actual value of the lead. It is possible to assign specific scores to leads automatically based on SLAs and other factors.
  • Lead routing: Salesforce admins can set up triggers to make sure the Salesforce Account is routed to the direct segment or user pool in order to increase accuracy.
  • Inventory management: E-commerce stores can configure their Salesforce inventory to detect spikes in demand or diminishing stocks of goods.
  • Activity tracking: Authorized users can sync comment threads and user mentions to make their communication visible across systems and organizations.

With the right solution, you can configure systems to deliver on specific business requirements while prioritizing customer experience.

How to Natively Implement Salesforce Data Integration

Salesforce allows multiple methods of natively syncing, sharing, and integrating data with external systems. These data exchange methods allow Salesforce users to integrate their data with the CRM platform without needing 3rd-party tools. 

Some native Salesforce data integration tools include:

  • Apex Actions
  • Change Data Capture
  • Custom Apex (REST and SOAP Web Services)
  • External Services
  • Generic Events
  • MuleSoft Composer
  • OmniStudio Integration Procedure
  • Platform Events
  • Salesforce Connect/External Objects
  • Heroku Connect
  • MuleSoft Anypoint

However, these data transfer protocols come with several drawbacks that could affect the quality and completion of the data transfer. 

For instance, Apex is bound by governor limits, which hampers its integration capabilities. Besides, these native tools offer little security, necessitating the addition of 3rd-party integrations for better data integration security and reliability.

Salesforce Third-Party Integrations

Salesforce seamlessly integrates data with third-party apps, using inbound and outbound messages. This process follows the ETL (Extract, Transform, Load) protocol in AppExchange tools like Lightning Web Components, Data Import Wizard and Data Loader, Dataloader.io, and Skyvia.

Dataloader.io is a tool that helps maintain historical context and improve the accuracy of the process.

The drawback, though, is that it only works when you already have a Salesforce account. Besides, this ETL tool might be complicated to implement.

If you’re a fan of no-code cloud platforms, tools like Skyvia provide flexible data integration for Salesforce CRM for scenarios like: 

  • CSV data import and export automation (with support for file storage)
  • 1-way and 2-way data synchronization
  • Replication into relational databases and Reverse ETL scenario
  • Exposing data as Odata endpoints to use in Salesforce Connect

And if you’re looking for tailor-made data integration tools for Salesforce for a variety of scenarios (including more complex use cases requiring deep ticket integration), then Exalate is probably your go-to app.

It can support a wide range of use cases because:

  • Exalate’s Groovy-based Script mode allows for basic to advanced integration scenarios.
    For example, you can sync comment threads and user mentions in comments between Jira and Salesforce.
  • You can set up one-way or two-way synchronization with granular and independent control at both integrating sides.
  • It syncs any objects along with their fields (and custom fields) from the Salesforce database.
  • It allows for the syncing and maintenance of multiple object dependencies between Salesforce and other platforms.
  • It uses httpClient to sync any data available via REST APIs
  • It allows entities to be synced in bulk through CSV files. 
  • It offers other complex customizations upon request.

How to Integrate Your Data in Salesforce Using Exalate

We can integrate data between apps like GitHub, Zendesk, and Jira with Salesforce using Exalate. It is a decentralized integration solution that gives you full control over your data (both incoming and outgoing).

Alright, let’s get right to it.

Exalate Installation

Exalate must be installed as a dedicated app on both Jira and Salesforce instances. You can start the installation process via its integrations page or follow the steps given below.

  • Visit Salesforce AppExchange and search for “Exalate”. click the “Get it Now” button.
  • Decide where to install Salesforce: “Install in This Org” or a Sandbox org. For my installation, I opted to install it in the current org.
  • After selecting your preferred installation destination, scroll down to the bottom of the screen and review the terms and conditions. Once happy, click “Confirm and Install” to begin the installation process.
  • Specify the users for whom you want to install Salesforce. Keep in mind that you can modify this later. In my case, I chose “Install for All Users” and clicked “Install”.
  • “Approve Third-party Access” by clicking “Continue”. This step grants Exalate access to the necessary data. Once the approval is given, the installation process will be completed. Click “Done” to finalize the setup.
  • Navigate to your Salesforce instance and proceed to create a connected app. It is crucial to save the “Consumer Secret” and “Consumer Key” that are generated during this process. Afterward, go to your Salesforce instance, access “Apps,” and search for “Exalate”.
  • To request an Exalate node, provide the “Consumer Secret” and “Consumer Key” you saved earlier, and then click “Request Node”.
  • Grant access permissions to Exalate, click on “Allow”.
  • Enter your personal details and click “Agree and Submit”. Now, you’ll need to wait for an email from the Exalate License Manager.
  • Click on “Verify Exalate instance” to be redirected to the Exalate admin console.

Once Exalate is installed on Salesforce, you can install it on Jira.

  1. On the toolbar in Jira, click “Apps” > Click on “Explore More Apps.”
  2. Type “Exalate” in the search bar.
  3. Select the “Exalate Jira Issue Sync & more” option.
  4. Click on “Try it free” and add it to Jira.

And that’s it! You’ve installed Exalate on Jira. 

Exalate Connection

Now let’s connect Jira to Salesforce. You can initiate the connection on either instance, I will start from the Salesforce side. 

  1. Open the Exalate Console from Salesforce. 
  2. Click “Initiate connection.”
Exalate Console on Salesforce
  1. Enter a Destination Instance URL in the search bar that appears.
  2. Select the Basic mode or Script mode. We have selected the Basic mode here.
  3. Click “Next” to continue.
Basic mode Exalate
  1. A prompt will ask for your admin access to the destination instance. Click “Yes, I have admin access” > Click “Initiate.”
  2. You’ll be redirected to choose the project you want to create issues for. Select the project and click “Confirm.”
  3. Click “Exalate” to sync your first case or issue, 
Synchronize Case with Exalate between Jira and Salesforce
  1. After a few minutes, the sync will be completed.

Congratulations! You’ve just synced your data from Jira with Salesforce using the Exalate Basic Mode. 

If you want more control over your data—with custom configurations like triggers, rules, and statistics—consider using the advanced Script Mode. 

Follow the steps in this detailed Jira Salesforce integration guide for a buttery smooth integration using the Exalate Script Mode. Or watch this video tutorial to learn all about it.

You can also use Exalate’s Script mode with AI Assist, which appears as a chat window in both your incoming and outgoing sync rules tabs. 

Just type your sync requirements into the chat, and AI Assist will generate scripts based on your input, existing configurations, and Exalate’s scripting API.

Let’s say you want to map and sync statuses between Jira and Salesforce. You can use the following prompt:

“I want to add incoming values to a Jira custom field to a custom field in a Salesforce case.”

Sync rules in Salesforce

The generated script will be highlighted in green and red. Green indicates suggestions to include, while red indicates suggestions to delete. 

You can accept or reject these suggestions—or continue working to refine the prompt. Once everything looks correct, publish your changes.

Note: The AI assistant is not perfect. So make sure to review the changes and test the connection before implementing it.

Benefits of Salesforce Data Integration

Merging your data with Salesforce comes with the following benefits for your business:

  • Salesforce data integration rules allow you to sync all forms of data, including fields, attachments, descriptions, comments, and custom fields. This will help your business to fill in knowledge gaps and improve customer experience.
  • Your business will gain control over all incoming, outgoing, and in-processing data. You can manage and visualize your data directly from the Salesforce CRM.
  • Salesforce provides strict admin controls, which offer maximum security when sharing data between systems. The exchange portal also has fail-safe mechanisms to protect your data if the integration is unsuccessful.
  • Businesses can use data integration tools for Salesforce to connect an unlimited number of instances from multiple sources. This will help your business dismantle silos and form a centralized data platform to improve decision-making and serve as a single source of truth (SSOT). 
  • Real-time data integration with Salesforce makes it easier to visualize your company’s data on a single interface using tools like Tableau CRM and Einstein Discovery.
  • Salesforce reflects changes quickly—which will benefit businesses that rely on real-time, fast-paced data processing to maximize sales and boost customer satisfaction.

Challenges of Salesforce Data Integration

Common challenges encountered before, during, and after Salesforce data integration include:

Data Quality and Consistency

Your organization can only deem the data integration effort successful if the data quality is consistent across multiple iterations and systems. 

You also need to avoid duplication, disorganization, and inaccuracies, which affect the insights and reports generated as well as the decisions.

‍System Compatibility and API Limitations

If you integrate Salesforce with other systems, you must ensure compatibility. This involves filtering and transforming data formats and licensing. When writing custom code, you must consider all these issues. 

Pay attention to API limits and other hurdles. For example, Salesforce enforces several hard and soft limits on the number of requests available within a specific duration. Other systems also have similar limits.

Continuous Maintenance

For custom Salesforce data integration, your team needs to conduct regular maintenance checks to ensure the solution is checking all the boxes.

This often takes time and extra resources that could be channeled to pressing business needs. Unfortunately, ignoring maintenance and updates will only kick the can down the road paved with compliance thorns.

Salesforce Data Integration Best Practices 

Merging your data in Salesforce can lead to permanent data loss or misplacement, which will harm business decisions. 

To protect your business and customers’ data, here are best practices for Salesforce data integration.

Tidy your Data

Before you start any integration, you need to arrange your data. By doing so, your information will remain intact when it enters the Salesforce environment or vice versa. Otherwise, you will end up with jumbled-up data that will be of no use to your users.

Specify the Scope of the Integration

You have to determine if you want to integrate your entire data pool or if you only want to sync a subset of the existing data with Salesforce. 

Since data integration takes a lot of time and effort, Salesforce data integration options ensure you stay within your budget—and your team members won’t waste their time and efforts. 

Focus on improving data visibility and transparency across all projects and interdependent teams in order to facilitate a free flow of information. This will give your business a 360 customer view.

Create Integration Plan

The integration plan should detail how your company wants to organize the data, who is in charge of validating specific data sets, as well as the preferred storage environment. 

You should also decide if you want to store your data on-site or in the cloud. Salesforce offers cloud tools for data storage, but you can also adopt a hybrid strategy to be on the safe side during synchronization.

Implement Layered Security

The only path to success for any Salesforce data integration is to invest in data security. Why? Because you need to shore up all potential leaks when handling sensitive customer or business information. 

This involves the use of secure architecture, proper field configuration, tokenization, encryption, authorization, and edge protection. 

Monitor Your Network

You need to establish a mechanism for monitoring the network to detect issues or potential vulnerabilities early. Pay attention to indicators and metrics such as latency, uptime, server response time, etc., to guarantee that Salesforce data integration is working as intended.

Conclusion 

Salesforce data integration often goes smoothly when you have a clear scope, a foolproof integration plan, and a robust backup strategy. When it goes right, you can move all your data from platforms like Jira to the Salesforce CRM to obtain a 360 customer view. 

Always sync your data using only trusted third-party applications to keep your sensitive information safe. For this guide, we used a Salesforce third-party integration solution called Exalate.  

Ultimately, if you follow the best practices for Salesforce data integration, everything will go smoothly, and your business will make better data-driven decisions.

Recommended Reads: 

The Comprehensive iPaaS Guide: Definitions, Benefits, Examples

iPaaS

The proliferation of “XaaS” acronyms and platforms reflects a complex business and cloud landscape that caters to customers with various needs and expectations. Also, the explosion of data, along with the multitude of data-driven devices, has increased the need for greater integration and synergy among diverse data sources. 

Integration platform as a service (iPaaS) is a response to this dilemma. iPaaS provides a unified solution to customers by operating a set of automated tools. It facilitates the integration of data, processes, and applications by acting as a conduit of communication between disparate systems.

What is iPaaS?

iPaaS (integration platform as a service) is the process of providing a framework for building and managing integrations and API connectors.

Gartner defines iPaaS as “a suite of cloud services enabling development, execution, and governance of integration flows connecting any combination of on-premises and cloud-based processes, services, applications, and data within individual or across multiple organizations.”

iPaaS standardizes application integration, especially by simplifying the process across on-premise and cloud environments. It provides organizations with a full IT infrastructure to reach their business transformation goals.

A Brief History of iPaaS

Although most people credit Gartner for coining the term “integration platform as a service,” it was actually first used by a Philadelphia-area company named Boomi in 2008 when it released AtomSphere. 

However, Gartner further popularized the term, especially with the release of its Magic Quadrant (MQ) where it first employed the Enterprise Integration Platform as a Service (iPaaS) acronym.

Enterprise Challenges Prior to iPaaS

Integration has been a bottleneck and area of challenge for IT, especially for large enterprises. Initially, they had to make do with solutions that provided only short-term viability: custom programming, middleware implementations, and enterprise application integration (EAI) solutions. 

However, these cumbersome implementations isolated data in silos and data islands, providing organizations with no visibility or point-to-point connections. Moreover, these scattered data sets were expensive to build and time-consuming to maintain.

Integration models like extract, transform, load (ETL), along with enterprise service bus (ESB) still play a role today. However, the cloud computing era has increasingly turned former solutions into relics of the past rather than indicators of the future. 

As an integration middleware, ESB consists of a centralized architecture, while iPaaS is lightweight and cloud-based. ESB focuses on integrating an organization’s complex internal systems and hence guarantees vertical flexibility. 

In contrast, iPaaS delivers horizontal flexibility, so it can effectively integrate fluidly with third-party applications. 

iPaaS Use Cases For Enterprises

Having disjointed and misaligned information often leads to data loss, security issues, and duplicated efforts. Here are the enterprise iPaaS use cases:

Exalate linking multiple tools

Develop Integrations for Systems 

iPaaS provides users with the means to develop integration flows to connect applications, especially for non-compatible on-premise, cloud-based, and hybrid systems. 

Some iPaaS solutions allow admins to use custom scripting to build connectors, while others support visual editing using drag-and-drop, pre-built connectors.

Connect Applications to Share Data

iPaaS solutions provide seamless integration between third-party applications, databases, services, CRM, and ERP systems. This could include providing better collaboration with workflows, for instance, through a Jira ServiceNow Integration.

They also execute data transformation procedures like filtering, querying, and blending data from system to system. 

Sync Internal Workflows

Teams and departments within the same organization can sync workflows in order to reduce data siloes and data fragmentation through data mapping and point-to-point integration

For instance, POSaBIT, an innovative fintech startup, used an iPaaS solution to share data from GitHub issues without manually replicating them on Salesforce. This helped both their developers and sales support team collaborate seamlessly.

Cross-company Collaborations

iPaaS provides B2B integration opportunities with the extended option to build custom, code-based solutions. These self-service capabilities enabled by iPaaS provide an efficient flow for an organization and its partners and vendors. 

With iPaaS tools, enterprises can trigger and execute events based on business data, such as dispatching invoices once a project passes approval. 

Insurance company Turkiye Sigorta relies on a customizable iPaaS solution to connect with external web development and suppliers. 

Coordinate Mergers and Acquisitions

In highly regulated industries such as healthcare, pharma, and finance, iPaaS makes it easy to provide the much-needed secure communication between systems with cost-effective and strict compliance integration.

This becomes even more relevant during mergers and acquisitions when companies must stay in sync to smooth collaboration and transition.

How Does iPaaS Work?

To enable organizations to achieve an appreciable measure of digital transformation, iPaaS facilitates the unification of application and data integration, data preparation, workflow automation, API management, and master data management into a scalable, single, cloud-based solution.

diagram of how iPaaS works

In essence, iPaaS allows companies to create, use, monitor, and build data streams without having to operate or manage their own integration platform. However, this integration platform provides more than an online set of integration tools and solutions. 

This is because iPaaS is built on a full IT infrastructure, with the provider assuming responsibility for its maintenance, security, reliability, scalability, upgrades, and updates. This consequently lets customers focus on their core business.

Nevertheless, clients are responsible for configuring, mapping, and developing the requisite business processes for their organization. This provides businesses with the flexibility of working with and integrating disparate systems like CRMs and ERPs. 

This flexibility also allows them to pursue a multi-cloud strategy more easily with an overarching network of cloud architectures.

What are the Differences Between PaaS and iPaaS vs SaaS and IaaS?

There are several cloud configurations, each with varying degrees of shared responsibility between the cloud service provider (CSP) and the customer:

  • SaaS (Software as a Service): This is by far the most popular cloud service. Customers can use products and services (in the form of apps) through a freemium or pay-as-you-go subscription model.
  • PaaS (Platform as a Service): This is an order of magnitude broader than SaaS. The CSP delivers tools to businesses and developers required for application development. This allows teams to build, host, instantiate, deploy, and run consumer-facing apps for customers.
  • IaaS (Infrastructure as a Service): This platform gives an organization greater latitude to manage its resources. It delivers fundamental network, servers, compute, and data storage on-demand resources. Unlike PaaS, IaaS provides businesses with more administrative control over core computing services like operating systems. 

So, the main difference between IaaS and PaaS is that the former offers customers a huge swath of the infrastructure of cloud-based technology. At the same time, PaaS empowers businesses to build customer-facing apps that are available over the cloud via APIs. 

the difference between SAAS, PAAS and IAAS

Rather than providing only a development platform, iPaaS offers the connectivity to link interfaces, websites, apps, and data sources. With iPaaS, a service provider offers customers an integration platform on a private or public cloud. 

However, as a platform, PaaS is well-suited for development-focused or developer-rich organizations that have the resources and expertise to build their own data integration tools.

iPaaS is geared towards companies that juggle various off-the-shelve applications from a multitude of different vendors. iPaaS also makes less tech-savvy demands on its users and hence, can be used by teams with no coding experience. 

iPaaS no code solution

The iPaaS ecosystem is usually rich with different and diverse applications requiring integration. 

The Benefits of Integrating Your App Ecosystem Through iPaaS

With businesses using dozens, if not hundreds, of applications every day, the fragmentation of critical business processes across many applications becomes inevitable and widespread, but ultimately undesirable. 

Nevertheless, it is equally a waste of resources to manually move data from system to system, with all the attendant risk of errors that accompany manual processes. 

Therefore, iPaaS is the only long-lasting, viable option. Here are some of the benefits businesses can reap by embracing iPaaS:

Effectively Managing and Monitoring Integrations

Most iPaaS solutions provide users with a centralized console for effectively administering integration processes. This interface makes it easy to deploy, execute, and manage integrations from a central location. 

By providing a global view of integrations, DevOps teams can check the status of integrations, equally giving them more granular control to plan, start, and stop integrations with discretion. 

Effective Integration Automation

iPaaS provides organizations with a way to simultaneously automate their business processes while seamlessly connecting and enabling data sharing among numerous apps. 

effective integration automation

Integration has been around for some time, especially custom integration or traditional vendor-built point-to-point integration

But these tend to lack flexibility, are labor-intensive, and frankly can’t keep up with the volume and velocity of new apps and data requests. iPaaS improves these problems with effective and efficient automation. 

Improved Cost-Effectiveness

iPaaS platforms offer customers more cost and time savings compared to traditional methods used to integrate applications. With its built-in automation, scalability, and integration-focused features, customers are able to reap time and cost efficiency that yields a better value for their money. 

Seamless Moving Data Between Applications

Before iPaaS, it was a nightmare for businesses, especially software teams, to move data between disparate systems. They were often compelled by incompatible formatting between data from relational databases (RDBMS) and unstructured data from social media and IoT devices to resort to manual hacks to effect integration.

This seamlessness is especially useful for cross-company integration, which allows businesses access to a network of interconnected companies. 

data moving between apps

iPaaS applications are equipped with user-friendly features that allow you to export and import data with a click of a button. These customer-facing features hide the layers of abstraction and underlying difficulty involved while they make data integration a cinch for customers. 

With iPaaS tools, organizations can quickly proceed to create seamless integration with little or no low overhead. These usually require less coding, intermediate tools, and technical expertise.

For example, providing users with the interfaces and tools to set up a Jira Salesforce Integration.

Improved Data Accessibility and Customer Experience

In addition to providing much-needed integration services, iPaaS also improves data accessibility for organizations. iPaaS offers companies a central repository and location for accessing their integrated data. 

This improved data accessibility also enhances productivity with real-time data processing and sharing. In addition, this reduces latency and delays in accessing data, further improving the overall customer experience.

By standardizing and setting rules for how data is accessed, iPaaS solutions improve the predictability of their platforms. This is a boon for businesses who like reliability because it enables them to plan and predict product and customer behavior. 

The Different Types of iPaas Providers

There are three broad categories under which iPaaS providers fall, namely: cloud integration, Enterprise Service Bus (ESB) and Service-Oriented Architecture (SOA) infrastructure, and e-commerce and B2B integration.

cloud to desktop visual

Most of these iPaaS providers’ roles are apparent to most. However, ESB and SOA deserve more elaboration. 

ESB and SOA are both software architectures that have become mainstays of enterprise integration and integration patterns. ESB is used to distribute work among connected components of an application. As businesses became more service-driven, SOA emerged as the leading paradigm to optimize service delivery.

ESB is a way to effectively implement and manage SOA-based systems. In practice, SOA is the goal while ESB is the tool used to achieve software integration and deliver services with agility. 

However, unlike current ESB investments, iPaaS is a less costly, more scalable, and decentralized solution. This decentralization is also a boon for organizations, enhancing security and reliability since there is no single point of failure. 

Like most markets, iPaaS providers differentiate themselves with their product offerings and the market segment they target. While some court startups and small businesses with their offerings, others attempt to be the proverbial “jack-of-all-trades” by trying to appeal to the broadest clientele possible. Those in this category tend to include well-known iPaaS vendors and IT service providers.

Companies with short-term integration needs are best served with iPaaS products that focus on cloud integration and e-commerce/B2B integration. But organizations that think long-term are better served by hybrid cloud computing models.

As a result, these companies favor iPaaS vendors with expertise in ESB and SOA because of the growing shift to hybrid environments and the ability to handle systematic integration in the cloud. 

Most of these companies provide enterprise iPaaS services. However, as the iPaaS market matures, we are bound to see more domain-specific providers with integration solutions for specific customer authorities or niche portfolios.

iPaaS Examples 

Various iPaaS solutions can be used to take advantage of the unique features of different software. Here are the best examples of iPaaS solutions for enterprises.

Zapier

Zapier is an iPaaS solution that allows you to share data between over 6000 applications, cloud services, CRMs, databases, marketing platforms, and communication tools.

Some Zapier features include Zaps, Tables, Canvas, Chatbots, Interfaces, and more. Other features include filters, formatters, and webhook connections.

Workato

Workato provides an iPaaS option that relies on recipes (pre-made instructions) to determine the rules guiding the integrations between systems and applications. Apart from integrations, Workato also handles API governance, management, and security. 

In addition, enterprises can use Workato to build workflows and APIs. Triggers and Actions also dictate how the connectors work whenever an event occurs.

Exalate

Exalate is a bidirectional iPaaS solution used by teams to connect their applications, databases, and work management systems and share data securely.

Users can set up no-code connections using Exalate’s Basic mode or customize connections using the Groovy scripting engine. The other option is to use the AI Assist feature available in the code-based Script mode.

Exalate also handles bulk operations and provides event triggers for expressing how connections should work.

Oracle Integration Cloud 

Oracle Integration Cloud Service is a lightweight iPaaS solution that enables you to connect your on-premise and cloud applications. It provides airtight security for all the applications and connectors. 

One major advantage of using the Oracle Integration Cloud is that it provides you with a dashboard for monitoring the runtime performance and environment of all active connections.

You can also connect your system with native Oracle SaaS applications such as Sales Cloud, RightNow Cloud, and many more.

Dell Boomi

Boomi is an iPaaS integration that allows the connection of business processes through a centralized hub of default connectors and custom scripts.

Owned by Dell, Boomi supports API management, ETL (Extract, Transform, Load), B2B/EDI management, and a Master Data Hub for data visualization.

Informatica

Informatica is an AI-powered, cloud-based data management platform that automates workflows and business processes. Although best suited for data integration and management, it also provides an iPaaS framework for enterprises.

Some available Informatica features include Master Data Management (MDM) and data catalog. Enterprises can also connect applications and workflows using the native API integration.

Mulesoft 

Mulesoft is an iPaaS solution that allows organizations to connect with third-party platforms and other solutions. Available features include Composer, IDP (intelligent document processing), AI, API Manager, etc.

As a Salesforce product, Mulesoft Anypoint Platform supports both on-premise and cloud-based connections as well as API governance, monitoring, and management. 

Enterprises can use Mulesoft for their iPaaS needs by working with the no-code setup or adding some scripting alternatives with the low-code option.

SnapLogic

SnapLogic is an iPaaS tool that allows teams to integrate, automate, and orchestrate the flow of data and applications across your organization. 

It uses pre-built connectors called Snaps for no-code integration. The AutoSync features also comes with automated, pre-packaged data pipelines. 

You can use SnapGPT to translate user intent into actual integration use cases. The GenAI Builder, with the help of LLM, makes this a reality.

The Future of iPaaS

Relatively speaking, the iPaaS model is still in its early stages. The first iteration of iPaaS platforms was built with DevOps, systems architects, and other IT professionals in mind. However, as iPaaS adoption increases and buying decisions subsequently move away from IT departments, the next generation will become more user-friendly and less reliant on IT.

crystal ball to see future

As organizations’ appetite for an integration strategy that holistically addresses the increasing complexity of their cloud operations grows, features like governance, lifecycle management of integrations, multitenancy, and self-provisioning will become more in-demand and commonplace.

Conclusion

To achieve a connected enterprise where business processes are easily automated and connected, you’ll need a reliable partner with experience in system and cross-platform integration

Among many iPaaS solutions, Exalate is the only decentralized integration solution that is also an ideal partner for powerful integration across diverse platforms like Jira, ServiceNow, Salesforce, and so on. 

Integration as a Service

There are various consumers of iPaaS solutions, ranging from SMBs that provide integrated solutions and system integrators offering IT-managed services to large enterprises juggling huge legacy and disconnected systems.

It is designed to provide seamless communication through bidirectional syncs, allowing teams to collaborate beyond company borders through effective cross-company integration

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How to Sync Jira Issue Fields as Work Notes in ServiceNow

Jira ServiceNow integration

This article was originally published in the Atlassian Community and the ServiceNow Community

We get a lot of customer requests to integrate Jira and ServiceNow at Exalate. And we come across a lot of interesting use cases in the process. Here is an advanced one. 

The Use Case

A Jira issue is synced with a ServiceNow incident. 

2 advanced requirements are: 

Jira ServiceNow Integration

First Requirement 

When a comment is added to a synced issue in Jira, then it must appear as a Work note (or an internal note) on the ServiceNow side. 

Second Requirement: 

If any change is made to a particular field on the Jira issue, that change must be logged as a private Work note on the ServiceNow side. 

Note: We are syncing ‘Summary’ from Jira as a Work Note in ServiceNow for this example. But it can very well be any other field.

Challenges

Syncing summary and description in Jira as a summary and short description in ServiceNow is simple and can be implemented out-of-the-box.

But the real challenge lies in: 

  • The summary must be reflected as a short description on the ServiceNow side, the first time that the issue is synced over. Now, if any change is made to this summary, then it must be reflected as a work note in ServiceNow instead of updating the short description with the new summary. 
  • Syncing comments from Jira as internal work notes on ServiceNow also requires a little tweaking. 

The 3rd-Party Integration Solution: Exalate

Exalate works as a bidirectional integration solution for Jira, Zendesk, ServiceNow, Azure DevOps, Salesforce, and the like. We can implement the above use case using the Exalate API. It is made possible with an in-built Groovy scripting engine that allows you to implement complex use cases. 

So you can configure incoming and outgoing information independently via processors present on both sides of the integration. 

Implementation with Exalate

Start by installing Exalate on both Jira and ServiceNow. Then a connection must be established between them. 

Exalate has 2 modes that serve different functions.

The Basic mode is for syncing only the issue type, description, summary, attachments, and comments. It cannot be configured and comes with a Free Plan. 

The Script mode is where most of the complex processing happens. This mode consists of Groovy-based scripts called Sync rules that control information flow at both ends independently. 

For this use case, we create a Script mode connection

At the Jira end, the outgoing sync decides what information will go out from Jira to ServiceNow and the incoming sync decides what information will be received from ServiceNow. This is the same on the ServiceNow side, only the syncs are reversed. 

Sync rules tab in Exalate

We can modify these syncs under the “Rules” tab.

Note: The “Triggers” tab is used to automatically start syncing information when certain conditions are met. 

The out-of-the-box configuration on the Jira side remains unchanged since there is no additional tweaking required there.

The changes made from the Jira end need to be reflected differently on the ServiceNow side, so we need to modify its “Incoming sync”.

Let us see how these requirements will be met one by one.

Implementing the First Requirement 

Here, the line that deals with comments on the ServiceNow side is: entity. comments += replica.addedComments

This line simply syncs the comments from Jira to ServiceNow as it is. We want to modify this behavior. So we comment it out. 

Stop comment sync in Exalate

And add this line. 

issue.comments = commentHelper.mergeComments(issue, replica, {it.internal = true})

Keep Jira comments internal on ServiceNow

We use the mergeComments method of the commentHelper class that Exalate provides to merge the comments on the ServiceNow side. The thing that does the magic is it.internal=true at the end. This allows the comments from the Jira side to be treated as internal comments on the ServiceNow side. 

Implementing the Second Requirement

The second part is slightly different than just adding a line of code. Here, during the firstSync (the first if condition in the above code block) we need the summary of the issue to be reflected under a short description in ServiceNow. 

So we put entity.short_description = replica.summary under the firstSync if condition. 

Now upon subsequent syncs, we do not want the short description to be updated. So we remove that line. 

To populate the work notes from the Jira summary there on, we add this code:

if (!firstSync && previous?.summary != replica.summary){
    isssue.comments = commentHelper.addComment(“Summary is now: ” + replica.summary, false, issue.comments)
}  

Advanced comment sync rules in Exalate

The main object of interest here is “previous”. It allows us to capture the previous values of the sync. So if the previous summary is different from the current one coming in from Jira then add the necessary text you need to be followed by the actual new summary. 

Output

We start by creating an issue in Jira and syncing it over to ServiceNow. 

Jira issue view Exalate panel

The summary, short description, and other required fields have been synced.

Incident panel in ServiceNow

Leave a comment in Jira and see the comment reflected on the other side as a Work note.

Also, change the summary on the Jira issue and see it reflected on the ServiceNow side as a Work note. 

Summary from Jira as work note in ServiceNow

Watch this video if you prefer. Or have a look at the detailed step-by-step approach to a Jira ServiceNow integration

Conclusion 

There is a lot you can already plan to do using Exalate. Its advanced yet intuitive scripting engine allows you to accommodate a variety of use cases. The helper classes it provides, with a bulk load of methods, make your task a lot easier. 

So give it a try if you still haven’t, or book a demo with our experts to experience a smooth integration. 

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